Streaming technology company Bedrock launched a direct-to-consumer service for the newly rebranded RTL+ in Hungary.
RTL Hungary is now offering an advertising-based video on demand (AVOD) service with RTL+ Light, the traditional catch-up TV offer; RTL+ Activ for telcos, with premium content; and subscription video on demand (SVOD), with the full package of RTL linear shows and special content without ads, and with all premium streaming features.
RTL+ is described as the largest Hungarian streaming service, offering local and exclusive content for the web, mobile devices and smart TVs.
Gabriella Vidus, CEO of RTL Hungary, said: “Bedrock is a long-standing partner in the development of our VOD products and in the digital evolution of RTL, having helped us to innovate our VOD platforms RTLMost and RTL Most+. This joint work has now matured into the creation of RTL’s SVOD platform, RTL+.”
Bedrock was formed in early 2020 as a joint venture between M6 Group and RTL Group (part of Bertelsmann).