Digital video delivery specialist castLabs tied with interactive platform Lemonade.TV+ to “bring fan engagement to an entirely new level”.
According to castLabs, Lemonade.TV+ was looking for a digital rights management (DRM) licensing service and a video playback software for technology that allows viewers to engage using their home devices. It ultimately chose DRMtoday and PRESTOplay from castLabs.
castLabs said DRMtoday meets strict studio security requirements and offers a multi-DRM solution that simplifies the protection of video content and delivery. PRESTOplay software development kits (SDKs) are pre-integrated with DRMtoday and support the latest player features and standards across multiple platforms, such as Android devices and Android TV, iOS devices and Apple TV, HTML5 platforms including browsers, Windows/macOS desktops, game consoles, and TVs.
Lemonade.TV+, which is supported by SoundFi, offers a virtual venue destination for premium entertainment experiences. It complements Lemonade.TV, which provides an interactive live shopping platform.