Deltatre has unveiled a new suite of sport-focused features and functionality within its UX management tool Axis to support leagues, teams and federations. 

Axis is a targeted UX management console and suite of multi-platform reference apps that has been used by OTT services including BritBox, Rogers Sports & Media and DR.

Deltatre-Axis 3.2

The new features are designed to support leagues, teams and federations

This latest evolution of Axis enables sports-focused OTT providers to offer their users different ways of following specific leagues, tournament rounds, teams or players.

Deltatre has added the ability for broadcasters and rights holders to adapt their services, so that sports content such as competitions, events, teams, and athletes can be promoted out-of-the-box, with dedicated templates enabling easy discoverability of live and catch-up sport video content. In addition, a new personalisation feature allows users to follow their favourite team or player.

This is in addition to Axis’ core functionality, which includes a drag-and-drop management system, ‘smart’ lists of content that combine manually curated and rules-based content, and advanced segmentation tags to target an audience by demographic type, device, location and so on.

Gilles Mas, president of video experiences, Deltatre, said: “As a long-standing streaming technology provider to leading OTT platforms across sport and entertainment, Deltatre is uniquely positioned to understand the complexities and differences in the way fans and users engage with and consume different content.

“We know how important it is to combine a greater user experience with clear, actionable audience data. Truly understanding your customers, and giving an editorial team the tools to act on that knowledge, is key to maximising engagement and reducing costs and churn.”