Easel TV said it saw record levels of interest in its new streaming platform at IBC 2022. The company attributed this not only to the post-pandemic show producing more footfall than ever before, but also to much stronger interest in flexible solutions that enable business to “go it alone” with their streaming services.
Easel TV, whose clients range from broadcasting corporations like Sky, Virgin Media, and NBC Universal to thematic channels and smaller live-streaming hubs like Soho Theatre and Player+, launched its new platform at the event and said it is now giving businesses cost-effective control over how streaming content can be organised, displayed, managed, discovered, and monetised, across diverse markets and audiences.
“Ultimately, this means businesses and content owners can connect their streaming content to more – and more relevant – consumers, more readily, supporting increased viewing figures, more frequent transactional opportunities (e-commerce), better advertiser attraction, and an improved consumer experience that brings viewers back,” the company said.
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