Baskar Subramanian, Amagi Co-Founder and CEO, boldly predicts that broadcasters could replace live studios with cloud set-ups in around 12 months’ time as the various technologies and networks reach maturity.

Speaking to IBC Daily, Subramanian said all broadcast workflows are moving to the cloud. “The journey for cloud transformation … started about two, three years ago… now full-blown, transformation is happening,” he said.


Subramanian: We are at a pivotal moment for the whole industry

“I think this is a pivotal moment for the whole industry. Industry’s transformation to managing streaming television is a reality today. Streaming is part of everybody’s business plan,” he added.

For its part, Amagi has unveiled two new products at IBC. The first is Amagi Cloudport, an upgraded version of its broadcast-grade channel playout platform.

The second is the latest version of its live orchestration solution, Amagi Live. The product is designed to manage a variety of live events for linear and VOD channels and is particularly tailored to the needs of news, sports and other high-quality live content.

Amagi is also one of the more than 40 partners featured on the AWS stand in Hall 5. Subramanian said the company works with both AWS and Google Cloud as public cloud providers.

Stand Number: 5.C76

Company: Amagi