The proliferation of apps and fragmentation of the content ecosystem is a double-edged sword for broadcasters, a panel of media tech leaders told IBC.
On the one hand they spy an opportunity to bundle content, apps and experiences under one roof for a better consumer experience. On the other, consumers simply want more – of everything.
“The proliferation of OTT translates into very difficult time for the consumer,” said Dana Filip-Crandal, EVP and COO, Sky Germany. “It is difficult to find content and it has become significantly more expensive. It does mean service providers like ourselves have a chance to create a brilliantly easy aggregation experience.”
In Canada, Tim Fell, VP, Future Friendly Technology Services, TELUS, is focused on reaching ‘every device, everywhere, every time’.
He said: “I see the need for blended experiences on screens and in places like cars. We see people in hockey stadiums watching the game live and live action of the same game on their phone.”
Brazil’s Globo is known as a powerhouse of content making original drama and owning the biggest sports rights.
“It’s not enough,” said CTO Raymundo Barros. “Consumers also want experiences. But the connected TV space is very fragmented. We need to invest in building 2000 versions to handle different devices and apps. It’s extremely difficult to give a consistent experience across this environment - but we have no choice.”
On the plus side, Barros said Globo is driving OTT and OTA experiences with data.
“We have 130 million Brazilians who share their data with us. Getting to know each one is what will drive us for the next 50 years.”
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