According to Fabio Murra, SVP of Product Marketing at V-Nova, the Low Complexity Enhancement Video Coding (LCEVC) standard continues to be adopted by the media ecosystem, although progress is perhaps slower than initially hoped.
Murra said the number of companies that are sponsoring or supporting the LCEVC showcase at IBC now stands at about 40, which is a 25% increase from last year.
“It’s slower than perhaps we expected, but it’s fairly fast in terms of codec timescales,” he observed, noting that the video compression technology was only standardised in 2021. “We see continuous interest.”
V-Nova, which has been a key contributor to the technology and standardisation process for LCEVC, is also encouraged by some of the recent implementations by ecosystem partners.
For example, Taiwanese company Realtek Semiconductor has just announced support for MPEG-5 Part 2 LCEVC in set-top box SoCs (system on chip). This makes Realtek the first chipset provider to offer support for LCEVC. Furthermore, the LCEVC stand in Hall 5 features a cloud gaming showcase based on Nvidia GPUs for the first time.
MPEG-5 part 2 LCEVC is the latest MPEG and ISO standard. According to Murra, instead of replacing existing codecs, LCEVC enhances them; it’s said to reduce both costs and energy consumption of the transcoding process by up to 70%. LCEVC’s supporters claim that it also augments compression efficiency by up to 40%.
Stand Number: 5.A24/5.B40