Dozens of companies from across the media and entertainment landscape are preparing to make their IBC debut in September, offering everything from real-time personalisation and delivery to live streaming and online recording solutions.

XRoadMedia (Stand 5.C28), which offers AI powered real-time personalisation for media companies, is set to showcase its latest deployments to highlight how personalisation can increase business KPIs, reduce subscriber churn and generate new revenues.

next generation video meets reality

Content Everywhere - Hall 5

“We’ll also be demonstrating our latest innovations that mean it is even easier to integrate our solution,” said Adolf Proidl, CEO at the company. “We can show you how easy it is to provide super aggregation experiences that really click with customers.

“We’re really excited to be exhibiting for the first time as XRoadMedia at IBC, especially as this finally will be an in-person event, so come by our stand to see how we can really drive your business and how we have done this already for our customers.”

With its headend solutions for DVB, IPTV and OTT platforms, PikoTV (Stand 5.G56) says it is a complete broadcasting solution partner combining open hardware with a software-based solution.

“This is the budget-saver product,” said Ali Deniz, Broadcast and System Engineer, PikoTV. “PikoTV products have no limitations for the number of channels, codecs or resolutions, you can use all the features as long as you have the hardware capacity.

“We are so excited for IBC2022 and we are looking forward to meeting with the industry in Amsterdam.”

Also making its debut in Amsterdam is Ceeblue (Stand 5.C36), which specialises in real-time delivery at scale, claiming to be the only company that streams video to infinite devices on any protocol with less than 500ms delay. The company will be conducting live demos on its stand to showcase its capabilities.

“We do two things really. The part that’s getting a lot of attention is our real-time delivery at scale over many geographies with multiple protocols. We also do a traditional, professional-level live transcoding for broadcast-level streams,” explained Lawton Cheney, CCO at the company.

“We’re very excited - this is the first time we have had a booth at IBC. We’ve always been fans of IBC. We’d love to give you a live demo over any kind of apparatus you might like, we’ll do it right there, even with cellular data, to show you how fast our stream really is. We’ll also have some really great announcements of partnerships with some very established companies in the industry that are upstream from us.”

An IT distributor with over 20 years of experience in the field of international distribution, blitz micro (Stand 6.A25) will be focusing on external storage solutions at IBC2022.

“Visitors will be able to see the latest technologies introduced in the market by our trusted partners, including Sonnet, Glyph and AngelBird,” revealed Silvia Michielin, Sales Department, blitz micro. “We’ll be presenting Sonnet’s new line specifically designed for the new Mac Studio, and Glyph will be introducing some very interesting technologies to the European market for the very first time.”

Castify’s (Stand 5.B41) content distribution platform allows content owners to create branded app or linear channels while showcasing them on multiple CTV platforms. In addition, a targeted audiences engine helps advertisers to get the most out of their ads budget.

“We’ll be showcasing our unique solutions at IBC2022 for advertisers and content providers. We’re an agile start-up that knows how to adapt quickly to a fast paced and shifting market. We will be sharing and brainstorming on the market direction and how we plan to push forward. We look forward to meeting you all in Amsterdam in September,” said Gal Turjeman, CEO,

Castr (Stand 5.D52), billed as a one-stop solution for all live streaming needs, and LiveAPI (Stand 5.F53), which provides a robust API for building software for live streaming, will both be making their show debuts in Hall 5.

“This is the first time we’ll be exhibiting at IBC and we’re pleased to be in the Content Everywhere hall,” said Gokul Ramkumar, Co-founder, Castr and LiveAPI. “Our new product, LiveAPI, just got released this year and we are excited to show everyone the countless possibilities of our APIs.

“Live streaming doesn’t have to be complicated at all; it just takes five minutes to set everything if you choose the right product.”

Leading crowd testing company Testbirds (Stand 5.H35) will be sharing its experience of helping broadcasting clients throughout the world test their applications with the use of a 600,000-strong crowd community.

“If you come to the stand we’ll have an interesting conversation about our past experiences helping global players release their products in new markets, how we test for the ever-growing device and payment diversity across the world, and your specific needs in testing and research. We’re really looking forward to meeting you all at IBC,” said Carl Fryer, Country Manager, UK, Testbirds.

Also excited to be exhibiting for the first time in Amsterdam is online recording studio (Stand 6.A16).

“This is going to be’s first IBC and we’re bringing a solution that has already been widely adopted by many of the leading media publishers and OTTs around the world, including New York Times, NBC and ZDF,” said Gil Shefler, Head of Partnerships at “We’re different because we record locally on the device itself, which means it’s completely lossless. There’s also progressive upload and easy editing and file sharing features built into the app.

“We’re really looking forward to seeing everyone in Amsterdam. We have a tonne of new features coming out, some of them specially made for the European market, and we’ll also have free coffee on our stand!”

These first-time exhibitors will join more than 850 companies in Amsterdam, including leading brands such as ARRI, Avid, AWS, Blackmagic Design, Canon, EVS, Fraunhofer, Grass Valley, Hewlett Packard, MediaKind, Meta, Nagra, Ross Video, Sony, Synamedia, and many more.

Registration for IBC2022 is now open.