Live streaming specialist Quortex is showcasing Quortex I/O, its new cloud-native platform that aims to give content owners complete control over the resources and bandwidth needed to conduct live streams and launch new online services.

Quortex claims the new SaaS product lets users meet demand for content easily and quickly by delivering pop-up or 24/7 online channels that can reach millions of people globally.

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Baillavoine: “Our approach makes streaming a risk-free opportunity for engaging audiences with personalised content”

The company boasts that Quortex I/O maximises the benefits of live streaming while minimising the risks associated with online event launches “to near zero”. The system charges customers for the bitrates subscribers consume while watching content and can even charge by the specific user profiles being transcoded.

Marc Baillavoine, CEO, Quortex, said: “Our approach makes streaming a risk-free opportunity for engaging audiences with personalised content based on a subscriber’s characteristics, with no need for an external management system. Subscribers can be analysed to understand their preferences, the type of devices they use or where they are located and more. We’ve designed Quortex I/O to be as simple as it should be while delivering a sustainable option for streaming content anywhere globally through the cloud.”

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By taking advantage of the latest cloud technologies, Quortex said I/O lets users deploy only the resources required for a live-stream, and the platform can also make use of cloud providers’ unused capacity.

“I/O never wastes a single kWh and makes streaming a greener option,” said Baillavoine.

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