As the European League of Football (ELF) approaches its Championship Game in Duisburg on September 24, playout for its free ad-supported streaming television (FAST) channels has been handled this season by Qvest, using its latest all-in-one cloud playout product, makalu. The league has 17 teams in three conferences across nine countries, including eight teams in Germany.
The software schedules, plays and manages all content online from the cloud, and automatically optimises the video content for streaming on all selected platforms. Qvest has also taken care of the housing, hosting and operation of the league’s channels in Germany and the UK, with the aim of establishing the channels on as many platforms as possible to push the popularity of the sport and its economic development.
Using makalu also means the league, now in its third season, can expand its content reach and extend its fan base by personalising the user experience on online-based platforms.
Zeljko Karajica, CEO of the ELF, said: “Qvest enables us to use advertising pools, to concentrate on American Football content we are promoting globally and bring the league closer to fans worldwide.”
Stand Number: 10.C31, 10.C43, 10.C41