Media services provider Red Bee Media formed a partnership with Utopia Music that will enable the music fintech to use the former’s Connect service to simplify music rights payments.

Utopia’s data platform currently holds 213 billion historic music consumption data points from over 194 countries. Through the partnership, Utopia will be able to track the “real use” of music, including unlicensed uses.

Steve Nylund

Steve Nylund, Red Bee Media

Red Bee Media will provide Utopia Music with 24/7 audio feeds of over 9,000 TV and radio channels across EMEA. These feeds can then be analysed to ensure rights holders are accurately and fairly paid for the use of their music, whenever and wherever it is played.

Steve Nylund, CEO, Red Bee Media, said Utopia’s adoption of the Connect service will make “music rights payments simpler and more accurate for everyone”.

“We are delighted to work with them to make it easier for all content owners and distributors to meet regulatory requirements and ensure payments are going to the right places to support the entire music industry,” Nylund said.