Alex Wilkinson, Head of Sales and Marketing, EMEA, at Accedo TV, said service optimisation to ensure lower cost of ownership and sustainability are among the key trends at IBC this year. “There’s definitely a move towards optimisation of cost, and that comes in the natural arc from SVOD services particularly trying to get lots and lots of subscribers, and then now trying to retain those subscribers, and ultimately cutting costs,” he said.
Accedo now offers a service called Healthcheck, a specialist consultancy designed to assess the performance and viewing experience of streaming services, and providing insights to help improve them. Launched earlier in 2023, the company is promoting the service for the first time at IBC.
“Churn is an issue,” commented Wilkinson. “Our aim with Healthcheck is to ensure that the service has the best user experience.”
At IBC, Accedo has also launched new criteria targeting sustainability in its Accedo One Marketplace. The offering enables video service providers to make buying decisions based not only on product features, but also on sustainable KPIs to cover carbon emissions reduction, audience influence and community impact.
“Everyone can do more” to drive a more sustainable industry, Wilkinson said. “As an organisation we try to be sustainable ourselves, but we also try and promote sustainability among our partners.”
Stand Number: 5.F40
Company: Accedo
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