Telstra Broadcast Services (TBS) is expanding its broadcast and playout service offerings based on a platform from Cinegy GmbH, a provider of software technology for digital video processing, asset management, video compression and automation, and playout services.

Cinegy Air will form the backbone of Telstra’s playout service offering. Andreas Eriksson, head of TBS, said the partnership will allow TBS to “remove the shackles of traditional hardware-based solutions and capex cycles that stifle innovation.”

Andreas Eriksson

Andreas Eriksson, TBS

He added: “Our MediaCloud solution is setting the benchmark providing the ability to drive software with rapid ongoing development cycles, which is really powerful for our customers as it enables scale through innovation, responsive changes and agile workflows for new and existing offerings.”

TBS said it has already secured significant playout services in the Australian broadcast market with more customer announcements expected soon.