ThinkAnalytics has announced two new hires as it scales its business in 2024. Andrew Read has joined as VP sales for EMEA. According to the company, he brings a wealth of commercial experience from companies including Adobe, Conviva, Comscore, and most recently 24i, where he led worldwide sales.

Read will drive business development in DACH and Central Europe. He will also play an important role contributing to the product roadmap strategy.

7. ThinkAnalytics announces two new hires

Andrew Read, ThinkAnalytics

In addition, Roger Sherwood joins as SVP, professional services for the Americas. ThinkAnalytics said he has over two decades of experience in the M&E sector and joins after five years in the AWS Professional Services function, spearheading a global practice implementing cutting-edge service offerings and defining best practices to cater to a diverse range of worldwide customers.

Previously, he was director of digital content and media solutions at Cisco, overseeing M&E business development and partner management. He spent eight years at Cisco following the acquisition of ExtendMedia, a digital video content management system, where he served as the General Manager of EMEA.