ThinkAnalytics announced that Marc Aldrich will join as its Worldwide CEO in January 2024. Aldrich joins from Amazon Web Services (AWS) where he held the position of general manager for the media and entertainment (M&E) industry business unit since 2019.

At AWS, Aldrich was responsible for developing the M&E industry strategy as well as building key business relationships with customers and partners across the industry globally.


Marc Aldrich

Eddie Young, chairman of ThinkAnalytics, said: “It is a real pleasure and honour to appoint Marc as our Worldwide CEO. His industry insight and his exceptional business prowess make him the right person to lead ThinkAnalytics as we head into the most exciting growth trajectory in our history. I have known Marc for over 10 years both at Cisco and AWS and have always admired his achievements as a leader who nurtures talent to build the most diverse and high performing teams that always put the customer first. His induction as a Cable TV Pioneer this year is testament to his success in the industry.”

Aldrich has 28 years’ experience in the M&E industry. Prior to AWS, he led the Americas sales region for Cisco’s global service provider segment, responsible for its service provider strategy and business relationships for cable, telco, and media customers as well as related channel partnerships and go-to-market segments. He also held global responsibility for Cisco’s service provider video architecture, strategy, and go-to-market.