TV3 Group has teamed up with ThinkAnalytics to implement AI-based, personalised content recommendations for its Go3 streaming customers.
With this partnership, TV3 Group aims to enhance viewer engagement and accelerate growth in the Baltics, providing its customers with what it expects will be a more tailored and dynamic user experience across all screens.
The Go3 streaming service offers a library of Hollywood blockbusters, local and international series, exclusive originals, TV channels, and live broadcasts of local and global premium sports events.
Jan Wykrytowicz, CEO of Go3, said: “Go3 grew into the leading OTT platform in the Baltics. We are constantly enriching Go3’s content offering with our own-produced original programming, as well as through partnerships with international studios and content powerhouses. At the moment, the library offered by Go3 exceeds 15,000 hours. With ThinkAnalytics, we want to help customers minimise the time and effort needed to select content they like to watch. Ultimately, we want our customers to enjoy watching great content, not browsing through an ocean of possible titles to watch.”