Ultra HD technology development did not take a break during the lockdown, and the Ultra HD Forum will be back at IBC with a large range of demonstrations.
This will include: UHD HDR Versatile Video Coding (VVC) live and low latency encoding and decoding; HDR down-mapping and matching; SDR rendering compensation; static and dynamic conversions; E2E (end-to-end) live next generation audio using SADM (Serial Audio Definition Model); and UHD OTT interoperability.
Ian Nock, Chair of the Ultra HD Forum’s Interop Working Group, said: “We are very excited by the scope of these demonstrations, which show a technology that is now mature enough for mass deployment. HDR has matured and now delights viewers on VoD and SVoD platforms. Our latest demos show this can also be the case for linear TV. The demos illustrate what our member companies are currently working on in line with our guidelines.”
IBC is also an “opportunity to share the latest version of those Industry Guidelines and update the community with our latest Service Tracker covering well over 300 commercial services”, he added.
Stand Number: 10.D46
Company: Ultra HD Forum