Media Distillery said Vodafone Portugal has deployed its EPG Correction Distillery product to improve the user experience for subscribers to Vodafone TV services in that market.
Media Distillery said it will deliver the UX-enhancing capability specified by Vodafone, with the EPG Correction Distillery solution ensuring real-time accurate start-times for the most popular channels on the Vodafone Portugal IPTV/OTT service.
As explained by Media Distillery, a TV platform typically begins playing linear broadcasts from the EPG-indicated start time. However, programmes often do not begin exactly at the time shown in the EPG. Without correction, on replay, the viewer might be compelled to watch the end of the preceding show. Even worse, if a programme starts earlier than the time displayed in the EPG, subscribers miss out on the start of their selected show.
Using AI, EPG Correction Distillery automatically carries out real-time analysis of broadcasts across multiple channels and makes adjustments to coincide with actual start-times of TV programmes as they are aired. Users can be confident they are seeing accurate start-time information on their EPG. Viewing experiences are therefore more harmonious, leading to enhanced satisfaction, Media Distillery said.