Here we take a preliminary look at some of the key moments planned for Day Three (Sunday, 11th September) of the IBC 2022 Show, where the paid-for Conference track has given way to a free-to-attend selection of events. These include two Changemakers tracks, as well as the Showcase Theatre, Innovation Stage and Content Everywhere stages.


Changemakers: Open-source DAB+ and RISE

Day three kicks off in fine fettle with ‘New opportunities and new audiences on DAB+’ at 10:00 in E102, a detailed look into DAB+ featuring six separate presentations digging into the topic. These will cover off a range of specifics, including the importance of metadata, small-scale DAB, personalisation and Open-source DAB+.

Later at 13:30 ‘The John Logie Baird lecture: The state of video technology and the next 5 years’ offers a perspective on the latest movements in audio, the sticking points and how this might change in the near future. Expect debate over Object Based Media adoption and an examination of the limits on live audio production and post-production in the cloud.

On the parallel Changemakers track ‘RISE: Strive to Rise’ kicks off the day, with a panel session of four companies explaining how they have used the gender equality framework to encourage good practice and increase and diversify their pool of talent.

Rise Up Academy Summer School 7-9_52270583242_1d097db913_o

Showcase Theatre: Live sport production and balanced computing

The Showcase Theatre begins Day Three at 10am with an examination of live sport production, through the lens of changing audience consumption habits and the increase in OTT and streaming services. ‘The evolution of remote broadcast production for sports federations’ will see Ed Tischler, Managing Director, EMEA, Gravity Media and Nick Symes, Director of Technology, Gravity Media discuss topics including remote production and the next generation of live broadcast facilities and production services.

Later at 14:30 the concept of balanced computing will be explored in ‘Balanced computing: Choosing the right balance between on prem, edge and cloud deployments’.

Innovation Stage: Cloud and robots

Across on the Innovation Stage, a completely free track for all IBC 2022 attendees, the IBC Accelerator programme presentations continue, the first continuing the live production theme, with ‘Cloud based live events, analytics and low latency protocols’ at 10am, followed by a second project, ‘Cloud localization blueprint’ immediately afterwards at 11am.

At 1pm the ‘Demo: AI Hunters: Target - an era of M&E robotization with Cognitive Mill’, is likely to be popular, as it features a post-processing, editing, and recommendation ‘robot’ from AIHunters - one, moreover, that claims not to be based on Deep Learning…

Content Everywhere: Multi-dimensional business models and OTT

The Content Everywhere Stage in Hall 5 offers yet another packed schedule, with a 10:30 ‘Panel: From SVOD to multi-dimensional business models’ that takes a forensic look at moving beyond one dimensional business models and towards considering Average Cost Per User (ACPU) as well as Average Revenue Per User (ARPU) - based models.

Later in the day at 12:30, another strong panel debate ‘Key considerations when launching an OTT content service’ will take a view through the current marketplace and identify opportunities for brands to launch tightly-defined services.

Exhibition floor: Thousands of opportunities

Meanwhile, out on the Exhibition floor we can expect the usual hive of activity with stands from the biggest and brightest names in the industry. IBC’s 1,000 exhibitors include industry leaders such as Adobe, Amazon Web Services (AWS), ARRI, Avid, Blackmagic Design, Canon, Comcast, Edgio, EVS, Fraunhofer, Google, Grass Valley, Hewlett Packard, Imagine Communications, Lawo, LTN, Mediakind, Microsoft, Nagra, NEP Group, Net Insight, Red Bee Media, RED Digital Cinema, Riedel, Ross Video, Sony, Synamedia, Telstra and many more.

There are also a host of new exhibitors at IBC this year. BlitzMicro, XroadMedia,, CeeBlue and Piko TV are just a few of the brands making their debut - check them out in person, or take a look at their pre-show preparations and expectations.

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