Cofounders Chris Besenbruch (left) and Arsalan Zafar (right)
Cofounders Chris Besenbruch (left) and Arsalan Zafar (right)

Streamers look to AI to crack the codec code

Streamers are looking to AI to dramatically improve compression performance and reduce costs with London-based Deep Render claiming that its technology has cracked the code.

For streamers, every bit counts. Their ability to compress video while maintaining quality and reducing bandwidth is critical to business. But as content increases in volume and richness, the limits of existing technology are buckling under pressure.

The looming problem has been apparent for several years with developers turning to AI and machine learning as a potential salvation. The prize is a market estimated to be worth....

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Wimbledon 2026: ESPN gears up for record breaking year

ESPN is the biggest international broadcaster for Wimbledon for which it is paying around $95m annually for exclusive rights in the US until 2035 (from 2024). It’s a vital partner to the All England Lawn Tennis Club (AELTC) which own the Championship and which manages the host broadcast internally under Wimbledon Broadcast Services (WBS).

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