Streamers are looking to AI to dramatically improve compression performance and reduce costs with London-based Deep Render claiming that its technology has cracked the code.
For streamers, every bit counts. Their ability to compress video while maintaining quality and reducing bandwidth is critical to business. But as content increases in volume and richness, the limits of existing technology are buckling under pressure.
The looming problem has been apparent for several years with developers turning to AI and machine learning as a potential salvation. The prize is a market estimated to be worth....
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ProAV convergence: From control rooms to experience centres
Broadcast and proAV technologies are converging, creating flexible experience centres that can serve remote and on-demand audiences from shared production infrastructure.
Beyond the broadcast: Creating modern, multi-platform experiences
As audiences move between television, mobile, social, and immersive platforms, media organisations must create connected experiences that expand engagement without multiplying production costs.
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Streaming’s discovery problem: Who will fix viewing fragmentation?
As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
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Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
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NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
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