Sony Music recently sent a letter to hundreds of AI companies demanding to know if they had used their music for training or scraping, and that this represented copyright infringement. While some AI developers are happy to embrace the current Wild West landscape of AI regulation, others have employed responsible best practices from the outset, often being met with resistance from investors and other third parties who insist they will be left behind. IBC365 speaks to one developer advocating the implementation of fair principles from the start.
The training of AI systems has sparked several ethical controversies, particularly concerning copyright, compensation, and fair use. AI models are often trained on vast datasets that include copyrighted material. There is controversy over whether using copyrighted content for training without explicit permission constitutes copyright infringement. Creators argue that their work is used without authorisation, potentially violating their rights.
AI companies and developers can monetise their models by offering AI services or selling generated content, potentially profiting from the uncompensated use of copyrighted material. The benefits of AI systems often do not...
You are not signed in
Only registered users can read the rest of this article.
Content Everywhere: Accelerators for change
Content Everywhere companies are already in planning mode for this year’s IBC. Some will also have been working on, or at least taking note of, projects included in the event’s Accelerator programme.
Why media networks are being rewired for the speed of light
The elimination of OB trucks is just the start of the light revolution. For the media industry, a rewiring of the transport network from electrons to photons promises to unlock AI driven production, immersive formats, and globalised workflows while dramatically cutting energy consumption.
Q-Stream Alpha: Prioritising trust when the network can’t be trusted
As the industry navigates a storm of content authenticity threats, the Q-Stream Alpha: The "Tactical Truth" Pipeline Accelerator seeks to deploy AI, ML, and post-quantum encryption to apply C2PA principles within live workflows.
KICK: Writing the rules of high-altitude immersive production
From camera placement and viewer comfort to movement, pacing and post-production, the French Alps-set KICK provided Altitude101 with a unique opportunity to test, challenge and refine the methods shaping its immersive storytelling.
Sheffield DocFest: “We need to be more weird”
Funding remains a puzzle, but the documentary and factual entertainment genres are thriving at Sheffield Documentary Festival.



