Can ML-powered ad-targeting solutions offer notable advantages over current algorithm-based systems? John Maxwell Hobbs reports.
roadcasters are keeping a close watch on recent advances in AI and machine learning (ML) technologies and their use in areas such as Dynamic Ad Insertion (DAI). These advanced technologies have the potential to reshape the way advertisements are delivered and consumed, promising enhanced relevance, efficiency, and revenue for both broadcasters and advertisers.
Current Use of AI/ML in Dynamic Ad Insertion
AI and ML are already making their mark on DAI by facilitating real-time decision-making and sophisticated targeted advertising. According to Daniel Pike, the Chief Product Officer at Covatic: “AI/ML algorithms analyse vast amounts of data, including user behaviour, preferences, and context like time of day or content consumption patterns, to dynamically select the most relevant ad for each impression,” he says. “These technologies can predict...
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AI & sports piracy: “It's whack-a-mole, except now the mole is running an algorithm”
Illegal sports streams in Britain have more than doubled to 3.6bn in the past three years, according to a recent report from the Campaign for Fairer Gambling. But is there any correlation between the increase in piracy and advances in tech? Is AI more effective as the sword or the shield? Anna Tobin reports.
From screens to spaces: The rise of immersive experiences in live events
From AR-powered sports coverage to immersive theatre and AI-driven fan engagement, broadcasters, organisers, and rights holders are rethinking how live experiences are created and extended beyond the event itself.
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SVOD vs AVOD: The reinvention of live sports viewing
The live sports landscape is the crown jewel of entertainment, and as it evolves, streaming platforms are driving its next phase of growth.
Content Everywhere: The long and the short of it
Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.
Hybrid by design: How immersive tech is transforming remote collaboration
From shared virtual spaces and volumetric media to real-time engines and cloud rendering, broadcast and proAV teams are moving beyond simple connectivity towards collaboration that feels genuinely co-located.
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