Ross Video has acquired media asset management provider Primestream. Founded in 1999 and based in Miami, Primestream offers media asset workflow solutions that are used by major international corporations, including Cisco, Microsoft Studios, Verizon Media, Nordic Entertainment Group, the NFL Network, ABP News and Sun TV.

David Ross

David Ross: ”Acquisitions play an important role for Ross Video”

The acquisition will see the Primestream portfolio and teams led by president/CEO Claudio Lisman and EVP Namdev Lisman, along with the company’s R&D and technical support teams, all transition over to Ross. Ross will look to blend its Streamline media asset management solution with Primestream products over time, to create a fully converged graphics and production asset management platform.

Lisman said: “We are extremely proud of what we have achieved here at Primestream, from both a solutions development and customer engagement perspective. We have built an exceptional team that’s very customer centric in approach. In joining Ross, we are joining a like-minded group that will help us reach new international markets, scale much more effectively and realise our aspirations.”

David Ross, Ross CEO, said. “Ross is unique in the live production space, not just because of the depth of our product portfolio, but the emphasis we have consistently placed on solving customer problems, regardless of the technology platform in use.

”Acquisitions have played an important role in our success and this acquisition – our largest to date – will be no exception, I’m sure. The combination of Primestream MAM and media tools plus our world-leading automation, graphics and powerful newsroom computer system tools is extremely enticing and will provide customers with a truly world-class, end-to-end integrated media asset management solution.”