- ITV and BBC-backed OTT service to grow global footprint
- Targets Europe, Asia, Middle East, South America and Africa
- Previously announced plan to launch in Australia this year
ITV and BBC-backed streamer BritBox is to expand its global footprint to up to 25 countries worldwide.
Without naming specific countries, BBC Studios and ITV said today that they will seek to broaden BritBox’s global reach across Europe, Asia, the Middle East, South America and Africa.
The service recently hit one million subscribers in the US and Canada. It launched in UK in November 2019, and previously announced plans to launch in Australia later in 2020.
BritBox offers its North American subscribers UK programming including Shetland and Vera launching day and date with the UK, and soaps such as Coronation Street and EastEnders which are available the day after UK transmission.
- Read more: BritBox goes Down Under
The service has also launched various original commissions and co-pros such as The Bletchley Circle: San Francisco, The Mallorca Files, There She Goes and The Bay.
The ITV-controlled UK service recently announced its first slate of British original scripted commissions: Spitting Image (from Avalon), A Spy Among Friends (Sony & ITV Studios); The Beast Must Die (New Regency Television and Scott Free), Crime (Bucaneer Media) and Magpie Murders (Eleventh Hour Films) will debut exclusively on the UK streamer.
Carolyn McCall, ITV CEO, said: “This international expansion plan will firmly establish BritBox as a global premium brand in a rapidly growing sector…this roll out will give our distinctive streaming business truly international scale.”
Tim Davie CEO of BBC Studios and the next BBC director general, said “We are actively appraising new markets to introduce the service and are very excited about the imminent launch in Australia.”
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