Elisabeth Murdoch has backed new visual effects company beloFX, which has been launched in Canada and the UK by former senior leaders of VFX giant DNEG.

The company has been set up by Matt Holben and Alex Hope, two of DNEG’s founders, Ellen Walder, former COO at DNEG, and Graham Jack, former CTO at DNEG. It will be based in British Columbia, Quebec, and the UK.


The belo-fx start-up launched in Canada and the UK

They are joined by director of operations Hannah Cook and managing director for VFX Matt Plummer who will lead the VFX team alongside supervisor Joel Green. Mike Brazelton also joins as supervisor in early 2022.

Murdoch is executive chairman of Stacey Snider and Jane Featherstone’s production outfit Sister.

Operating with a remote first structure, the team behind beloFX say the start-up will be able to incorporate tech such as game engines into its pipeline right from the start.

Murdoch said: “beloFX’s dynamism positions them perfectly to seize the exciting opportunities the global VFX industry offers. From personal experience, Matt, Alex, Ellen and Graham have a deeply held commitment to creativity and innovation which are critical to delivering exceptional partnerships with the world’s greatest film and television talent.”

Alex Hope, beloFX co-CEO, said, “I loved working with this group of people for so many years at DNEG and I’m excited to have a fresh start with a fresh approach to how a vfx company can operate”.

beloFX is currently looking for staff for its artistic teams in Quebec, British Columbia and the UK.

Cook said: “We want to work with talented people who love what they do and we want to have fun doing it. beloFX embodies the belief that diversity and inclusion are integral to creativity and innovation. We have many ideas and ambitions to support our commitment to a diverse work culture that we look forward to sharing in the coming months.”

Jack said: “Our focus is on talent and technology. Without legacy to hold us back we can completely re-imagine the VFX pipeline. We are uniquely placed to incorporate game engines at a fundamental level. This allows us to create more interactive workflows which enhance the ability of our crew to express their creative skills at all stages while ensuring that their artistic intent is maintained throughout the process. Realtime technology is just the beginning.”

Walder said: “We are focused on creating a company for the future that is based on integrity, one that is genuinely forward-thinking, open-minded, and fully inclusive. A remote-first structure combined with advances in collaboration tools leads to far greater communication and breaks down traditional hierarchies. This combined with our ambitions for education and training sets beloFX apart.”

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