Netflix has started rolling out the first major revamp of its television app in a decade, testing changes so viewers can choose more quickly what they want to watch.

In a Reuters interview, Pat Fleming, Netflix Senior Director of Member Product, said that company research revealed that viewers were performing “eye gymnastics” to find titles that interest them.

4. Netflix

Netflix tests a redesign of TV app

Flemming told Reuters viewers’ eyes were flicking from “the row name to today’s top picks, to the box art, to the video, back to the synopsis”.

“We really wanted to make that simpler, more intuitive, everything easier to navigate,” said Fleming.

Changes to the home page include enlarging title cards, reorganising information and highlighting easy-to-read details such as when a show or movie “spent eight weeks in the top 10”.

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A subset of Netflix’s nearly 270 million users around the globe will see the new format. Reuters said the company will take feedback, and possibly make changes, before unveiling it more widely.

Among other changes to the TV app, the menu button was moved from the left to the top of the screen. A new “My Netflix” tab was added, with shows or movies a user has started watching, or ones saved to check out later.

It is not making any changes to its recommendation algorithm as part of the redesign, Flemming said.

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