Technicolor Creative Studios has unveiled a restructure of its visual effects brands in the advertising, film and scripted spaces.
Technicolor is consolidating VFX studio MPC Advertising into sister brand The Mill, to create one global studio network.
Technicolor is also integrating its VFX brands MPC Film, MPC Episodic and Mr. X under Moving Picture Company (MPC) to service feature film and episodic market globally.
Consolidated studio The Mill will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of president of advertising at Technicolor Creative Studios.
The Mill’s existing studios in London, Berlin, New York, Chicago, Los Angeles and Bangalore will combine with MPC Advertising’s studios in London, Amsterdam, Paris, Shanghai, New York and Los Angeles.
The Mill will focus on three core business offerings within the advertising and brand experience markets: visual effects, creative production and brand experience.
The Mill is planning new studios in Seoul and Shanghai as well as expansion of European operations in Paris, Berlin and Amsterdam. Technicolor said that by folding MPC Advertising into The Mill and the launch of new studio locations, The Mill will create new jobs and broaden its creative offering, ensuring no talent is lost through the integration of both brands.
Techicolor said that scaling up The Mill would allow it to invest in areas such as Realtime Production and The Metaverse.
Technicolor added that Mark Benson, CEO of MPC Advertising, will lead the studio’s global VFX business, as executive vice president and will work closely with Mandel to lead the studio globally.
Meanwhile, MPC will be helmed by newly appointed president, Tom Williams, previously managing director of MPC Episodic.
Technicolor said that bringing the three brands together would combine a roster of award-winning creative talent, and that MPC is looking to scale up globally, investing in technology, infrastructure and real-estate.
MPC’S studio locations now include London, Los Angeles, Toronto, Montreal, Adelaide, Bangalore and Mumbai, with over 3000 artists. Recent credits include Around the World in 80 Days.
The changes mean that Technicolor will now have four brands, each with a different industry focus: The Mill: advertising (VFX, creative production, experiential); MPC: feature film and Episodic VFX; Mikros: animation; and Technicolor Games: gaming.
Williams and Madnel will be joining fellow Technicolor Creative Studios brand presidents, Andrea Miloro, president of Animation, and Jeaneane Falkner, president of Games.
Williams commented: “Bringing all of Technicolor Creative Studios longform and episodic VFX brands under the MPC banner gives us the strongest possible platform to invest in growth and centralise our R&D efforts. This is an exciting business transformation that will be followed by global expansion plans, enabling us to access the best talent in the world.”
Mandel commented: “Our agency and brand clients have consistently asked us to extend our VFX prowess into new areas of premium craft, from design and direction through to immersive experiences. We will now have the might to do all of this at global scale and will continue to serve those ambitious agencies and brands looking to leverage our Virtual Production capabilities and innovation in the use of real-time game engines, XR, Spatial Experience and creating for The Metaverse.”