The sports streaming service set to be launched by Walt Disney’s ESPN, Warner Bros Discovery and Fox Corp is to be called Venu Sports.
Pete Distad, CEO of the Venu Sports streaming service, unveiled the brand identity for the platform this week, saying it is on track to launch this autumn in the US.
Venu Sports will bring together the companies’ portfolios of sports networks and certain direct-to-consumer services in a single streaming sports service.
The platform was first announced in February and will give fans access to sports networks including ESPN, ABC, Fox, TNT as well as ESPN+. It will carry events such as NFL, NBA, US Open, Formula 1 and FIFA World Cup.
“We are excited to officially introduce Venu Sports, a brand that we feel captures the spirit of an all-new streaming home where sports fans outside of the traditional pay TV eco-system can experience an incredible collection of live sports, all in one place,” Distad said.
He added: “As preparations for the platform continue to accelerate, we are singularly focused on delivering a best-in-class product for our target audience, built from the ground up using the latest technologies to engage and entertain discerning sports fans wanting one-stop access to live games.”
The formation and launch of the new service are subject to regulatory approval and the finalisation of definitive agreements amongst the parties.
Venu Sports will be made available directly to consumers via a new app. Subscribers would also have the ability to bundle the product, including with Disney+, Hulu or Max.
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