The sports streaming service set to be launched by Walt Disney’s ESPN, Warner Bros Discovery and Fox Corp is to be called Venu Sports.
Pete Distad, CEO of the Venu Sports streaming service, unveiled the brand identity for the platform this week, saying it is on track to launch this autumn in the US.
Venu Sports will bring together the companies’ portfolios of sports networks and certain direct-to-consumer services in a single streaming sports service.
The platform was first announced in February and will give fans access to sports networks including ESPN, ABC, Fox, TNT as well as ESPN+. It will carry events such as NFL, NBA, US Open, Formula 1 and FIFA World Cup.
“We are excited to officially introduce Venu Sports, a brand that we feel captures the spirit of an all-new streaming home where sports fans outside of the traditional pay TV eco-system can experience an incredible collection of live sports, all in one place,” Distad said.
He added: “As preparations for the platform continue to accelerate, we are singularly focused on delivering a best-in-class product for our target audience, built from the ground up using the latest technologies to engage and entertain discerning sports fans wanting one-stop access to live games.”
The formation and launch of the new service are subject to regulatory approval and the finalisation of definitive agreements amongst the parties.
Venu Sports will be made available directly to consumers via a new app. Subscribers would also have the ability to bundle the product, including with Disney+, Hulu or Max.
You are not signed in
Only registered users can comment on this article.
.jpg)
Mediaproxy updates LogServer
Software provider Mediaproxy is introducing the latest version of its LogServer analysis and logging platform, which it says now offers greater levels of intelligence and efficiency for live broadcast through AI and the new Monwall Web interactive multiviewer.
.jpg)
Mainstreaming joins OpenMOQ consortium
MainStreaming has joined the OpenMOQ Software Consortium, an industry initiative developing open-source software to implement the IETF’s Media over QUIC (MOQ) and QUIC standards.
.jpg)
Gracenote teams up with Tubi Media
Gracenote, the content intelligence business unit of Nielsen, and Tubi Media Group, a division of Fox Corporation, have announced a new agreement under which Gracenote will provide advanced content discovery and advertising capabilities on Tubi Media Group properties, including Tubi and Fox One.
.jpg)
LTN expands live event support
LTN has announced expanded capabilities for its live event master control offering, which it says provides sports broadcasters, leagues, rights holders, and content owners with a more flexible and scalable approach to managing live event distribution.
.jpg)
MTC Jockey Club becomes first deployment of Zixi’s Mauritius
Live video delivery and workflow orchestration specialist Zixi has announced its first direct deployment in Mauritius with the MTC Jockey Club (MTCJC), a wholly owned subsidiary of the Mauritius Turf Club.
.jpg)
