IBC365 speaks with key players on the new technologies, methods and practices available to productions to help sustain the future of content.
Global screen industries emitted more than 130,000 tonnes of CO2 in 2022 according to an international report by BAFTA albert, urging an industry-wide commitment to net zero carbon emissions by 2050.
Whilst studio production often follows sustainability protocols established by albert, filming away from the comfort of these facilities presents a series of energy consumption issues. So what can productions do on location to ensure everyone is working towards the same goal?
The knowledge gap
Lily Limmer, Sustainability Consultant at Picture Zero, worked as a Sustainability Officer for Apple TV’s The Essex Serpent, which won two awards around sustainability (including the British Film Designers Guild’s (BFDG) Planet Positive Award). She explained that ‘sustainable production’ means incorporating practices from the ground up: “We wanted to attempt to tackle every sustainability issue with (The Essex Serpent), knowing that...
You are not signed in
Only registered users can read the rest of this article.
Workflow transformation: “AI should be making broadcasting more reliable, not more creative”
With AI’s potential reach in broadcast and media growing all the time, David Davies speaks to leading companies about their adventures in AI and uncovers why they believe the greatest potential resides in humans’ full creative control over the new toolsets.
IBC Content Everywhere: AI gets a reality check at IBC2026
From increasingly sophisticated monetisation strategies to progressively flexible business models, Content Everywhere companies map AI’s influence on the media industry and reveal their technological forecasts for IBC2026.
Content Everywhere stages: Groundbreaking tech and real-world results converge
IBC2026’s Content Everywhere hub in Hall 5 will host nearly 200 exhibitors showcasing multi-platform delivery and monetisation innovations, alongside two stages of panel discussions and live demonstrations.
From AI production to immersive media: European innovators to watch at IBC2026
From generative production and AI-powered post-production to content discovery, immersive experiences and next-generation imaging, a group of EIT Culture & Creativity-backed ventures arriving at IBC2026 offers a snapshot of where European media innovation is heading next.
Innovation Awards: Exploring Content Distribution's final three
Amid a sea of competitive entries, Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, breaks down the shortlisted Content Distribution entries to demonstrate exactly what got them over the line.
.png)

