The rapid but unpredictable rise of AI is making it harder than ever for companies in broadcast & media to predict their future skills requirements – but that shouldn’t be a reason to fall into despondency, discovers David Davies.
The consensus view is that broadcast & media has been facing an increasingly serious skills crisis for several years now. In particular, the combination of limited access to training in some technical disciplines and the retirement of a generation of senior engineers has yielded a ‘perfect storm’ of challenges that will afflict broadcasters for the next decade at least.
To that mix one can now add the rapid but deeply unpredictable rise of AI. The likely impact on some roles – for instance, basic editing and the more repetitive aspects of localisation – isn’t too hard to predict. But with new applications emerging all the time, and meaningful regulation only beginning to emerge (led by the EU, which has just reached provision agreement on new legislation) – let alone gain parity with the pace of innovation – taking the long view is increasingly challenging...
You are not signed in.
Only registered users can view this article.
Content Everywhere: Getting (more) personal in the AI era
Content Everywhere companies cite service personalisation as an area in which artificial intelligence (AI) and data will play an increasingly transformative role in the highly competitive streaming market.
/Hero Shot - LED Wall at NFTS Virtual_Launch_0128 (1).jpg)
Level up: Addressing the skills gap in virtual production
As virtual production technology becomes more ubiquitous, the need for real-world training and development for professionals of all levels becomes paramount. John Maxwell Hobbs explores the education and training programmes on offer from academic institutions and industry organisations.
Winning formula: Hydrogen to power motorsport vehicles and production tech
It’s only been four years since the debut of electric off-road racing series Extreme E but later this year it will relaunch as the first competitive motorsport powered by hydrogen.
Esports on the rise despite Olympic debut delay
Esports is on a roll. The global esports market passed the $2bn mark last year and is expected to be worth nearly $11bn by 2032. Tournament prize money is rising and audiences on channels like Twitch are expected to top 640 million worldwide in 2025. IBC365 takes a closer look at the events shaking up the esports landscape.
Content Credentials: Initiative breaks through but can it achieve industrial scale?
The C2PA-created open standard has reached a significant level of support and adoption, but there remains work to do before it fully delivers. Adrian Pennington reports.
.jpg)