In today’s fast-paced world, our streaming industry is offering an endless array of content to keep consumers engaged and entertained. However, this relentless pursuit of new material has led to the proliferation of disposable content, much like the fast fashion industry.
This article explores the growing challenge of “single-watch” content, the importance of content sustainability, and how it impacts a consistent audience base - paving the way for improved monetisation strategies.
The Rise of Disposable Content
In recent years, the streaming industry has begun to focus on producing new content at an unprecedented rate, which has led to a decline in production budgets and consequently lower salaries for writers and actors. The victims of this problem are currently taking to the streets in the USA. Screenwriters and actors are fighting back against the increasing cheapness and unfairness of mass production. As more and more shows and movies are produced, production budgets are dropping and so are the salaries in these two creative fields...
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