In the same week that one global VFX giant has its AI division alone valued at $1.43bn another is on the verge of collapse. It is hard not to draw the conclusion that the two are related. Adrian Pennington reports.
For a long time the visual effects side of the post-production business has been notorious for wafer-thin margins and excessive last-minute client demands with deleterious impacts on a generally un-unionised workforce.
Covid might have been a watershed for the industry to change its working practices, but in reality, VFX facilities were more anxious than ever to scoop up work as it came back onstream, simply maintaining the status quo.
The rapid advance of artificial intelligence promises a cheaper and quicker path to photoreal VFX for Hollywood studios and streamers, at the same time as the tech fatally undermines the bulk of VFX jobs.
One casualty it appears is Technicolor...
You are not signed in
Only registered users can read the rest of this article.
.jpg)
ULL-timate goal: How streamers are prioritising ultra-low latency
With audiences expecting instant global information, and broadcasters competing against social platforms that deliver clips within seconds, the race is on to deliver ultra-low latency (ULL) as a competitive edge.
RTS Convention: “The prize for standing still simply isn't an option”
AI was largely sidelined at the annual RTS gathering where the fate of public service media took precedence. Adrian Pennington reports.
Content Everywhere at IBC2026: AI moves from hype to action
Companies from across the Content Everywhere ecosystem highlight what they see as some of the most promising industry developments at IBC2026, while calling out areas where they think the industry has room for improvement.
How virtual sets are changing the shape of podcast production
One podcast session can now feed a much wider content package spanning audio and video. Rob Chandler, Founder, CEO, The Dean Street Podcast Studio, explains how that changing demand shaped the studio he built in central London.
.jpg)
Innovation Awards: Collaboration and open standards triumph
The winners of the IBC Innovation Awards were revealed at an event at the Amsterdam RAI, honouring collaborative projects tackling some of the industry's biggest challenges.
