Bulk data streaming, workflow and direct-to-cloud technologies, will enable organisations to satisfy video distribution demands, explains François Quereuil, SR Director of Worldwide Marketing, Aspera, an IBM company 

Today’s broadcast and media industries are undergoing rapid, yet fundamental transformations. As consumer demand for content anywhere, anytime, and on any device continues to grow, media organisations urgently need to deploy new technologies and techniques to enable them to produce and exploit high-quality video content on multiple platforms as quickly, reliably and cost efficiently as possible.  

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François Quereuil, SR Director of Worldwide Marketing, Aspera, an IBM company 

Aspera pioneered high-speed, secure file transfer over commodity internet WANs for the media and entertainment industry in 2004.

In the years since, the media supply chain has come to depend upon high-speed transfer in virtually every workflow. Cloud computing and storage are now ubiquitous, and the pace of production now demands instant-on transfer services.

Internet broadband bandwidth is increasingly available at production venues, opening the possibility for new live video transport solutions. Various products and services have been introduced, using technologies such as forward error correction over UDP, peer-to-peer distribution and ‘inverse’ CDNs.  

However, none provide the same universal quality and ‘zero-delay’ experience of traditional live satellite transmission because they can’t guarantee arrival rates over long distance or wireless Internet WANs having high round-trip time and packet loss, without adding significant start-up delay or costly workarounds.  

To address this gap in the market, Aspera has launched Aspera FASPStream Software, a new turnkey application software line that enables live streaming of broadcast-quality video globally over commodity internet networks.

It provides glitch-free playout and negligible start-up time, eliminating the need for expensive and limited satellite-based backhaul, transport and distribution.  

Bringing FASPStream to market in a turnkey product after a decade creating FASP file transfer marks the beginning of a new chapter for Aspera where streams and files interoperate for exceptional transport quality and efficiency over today’s networks.

Internet content delivery has exploded, demanding open file-based solutions in application software that are up to the challenge, and Aspera are dedicated to making this a reality.