- YouTube allegedly violated children’s privacy law
- FTC votes YouTube to pay $150-200m in regulatory breach
- YouTube joins Facebook is hefty fine under FTC crack down
Google will be forced to spend up to $200 million to settle the Federal Trade Commission’s investigation into YouTube’s alleged violation of children’s privacy law.
The agreement occurred after the FTC voted 3-2 to approve the settlement before sending it to the Justice Department as part of the review process of YouTube’s children’s privacy regulations.
Politico reported the settlement is expected to see Google pay between $150 to $200 million, sources close to the matter said, however specific details on the settlement were not disclosed.
The FTC settlement is the latest crack down on privacy violations, with Facebook forced to pay $5 billion last month to resolve a probe into its data practices.
Earlier this year the US Federal Communications Commission modernised its broadcaster regulations and rules on children’s television enabling greater scheduling flexibility and diversity in programming.
The update reflects the myriad of changes in the media marketplace since the FCC first adopted children’s programming rules nearly 30 years ago.
- Read more: FCC updates children’s TV programming rules
According to Reuters, Centre for Digital Democracy deputy director Katharina Kopp said: “A settlement amount of $150-200 million would be woefully low, considering the egregious nature of the violation, how much Google profited from violating the law, and given Google’s size and revenue.”
She went on to say that the fine “would effectively reward Google for engaging in massive and illegal data collection.”
YouTube has come under fire despite its best efforts claiming its primary site is not for children, pointing to its YouTubeKids app, which does not include targeted ads. Children’s content on YouTube’s main site has billions of viewers and is interlaced with graphic and inappropriate advertising.
Last month, YouTube was in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.
Google launched YouTubeKids, a dedicated site for children’s content last week.
The company said the site was built “to create a safer environment for kids to explore their interested and curiosity, while giving parents the tools to customise the experience for their kids.”
Parents can select from three different age groups to choose age-appropriate content - preschool, ages 5-7 and 8-12.
YouTube head of EMEA Cécile Frot-Coutaz is one of the keynote speakers at the upcoming IBC conference in Amsterdam. Check out IBC365’s exclusive interview with Frot-Coutaz.
Read more: Interview: Cécile Frot-Coutaz