NAB will witness an industry convulsing with the ‘everything everywhere’ of AI, the emergence of spatial entertainment, the parallel social ‘Creator Economy’ and attempt to explain blockchain. Disruption is the name of the game.
Driving back to LA from NAB Show last year Michael Cioni and his brother Peter made their decision to quit their jobs at Adobe and Netflix respectively. “I didn’t see any AI at NAB 2023 - and that was an opportunity,” Michael Cioni said.
The serial entrepreneur was previously SVP of Global Innovation at Frame.io, which was sold to Adobe for nearly $1.3bn in 2022. By June 2023 he and Peter had launched a new start-up, Strada, focused on smoothing post-production workflows with “Utility AI” tools.
It is this practical side of the new technology which will flood the halls and focus the chatter as the broadcast and broadcast engineering industries convene in Vegas...
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