All Audiences and Advertising articles
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Industry TrendsPersonalisation: The Key to Increasing Sporting Engagement
There’s more to avoiding churn and satisfying viewers than simply creating good content. As linear TV increasingly takes on the character of a legacy format, the medium through which video is consumed becomes almost as crucial a component as the content itself, writes Andrew Williams.
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Industry Trends
Virtual Product Placement: A Sense of Place
The reason virtual product placement (VPP) is generating plenty of industry excitement is the fact that it offers the potential to monetise both new and archive content. However, VPP also brings with it a number of challenges, writes David Davies.
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Thought Leadership
How to Get Smart with Your Data by Understanding Metrics That Matter
How do you avoid endless days spent analysing data and trolling through dashboards packed with numbers that don’t seem relevant to your business? Well, the key question you need to ask yourself is what makes a metric matter.
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Video
ITV outlines streaming plans
IBC2022: At IBC2022 in Amsterdam, Deep Bagchee, Chief Product Officer at ITV, outlined the company’s plans to supercharge streaming, explaining how significant content investment, a redesigned product and live and Free Ad-supported Streaming TV (FAST) channels are coming together to create an enhanced destination to discover content for the UK’s ...
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Video
How Google Cloud is helping the media industry digitally transform
IBC2022: Media companies are recognising that they must evolve to optimise acquisition, retention, and engagement of global direct-to-consumer audiences. Google Cloud is uniquely invested and positioned to empower media and entertainment providers with the products and solutions they need to not only undergo, but thrive, in the direct-to-consumer transformation. In ...
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Video
Insights from streaming UX: How UKTV’s data-informed culture drives revenue opportunities
IBC2022: As Netflix explores an ad-supported tier, the future of streaming appears to be shifting. On the other side, traditional broadcasters like UKTV, are looking at wider opportunities to generate revenue from their brands and content beyond TV and AVOD. In this session, hear from Piano and UKTV about how ...
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Video
Accelerator - Media content sharing, monetisation and micropayment systems via blockchain
IBC2022: Our IBC Accelerators Final Showcase sessions kick off with this project utilising Blockchain to explore content sharing, micropayments & incentivisation solutions to enable OTT subscribers to share content with others and become an incentivised micro-distribution channel.
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Webinar
On-demand: Live production
Join IBC365 on-demand to explore the challenges lying in establishing workflows and systems that allow production teams to craft content that transports viewers to the heart of the action.
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Industry Trends
Local content hits home for SVODs
After years of cost squeezing, major efforts are underway to increase the volume and quality of content localisation.
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Industry Trends
The sale of BT Sport and the relationship between content and telcos
Despite huge investments, the track record of telcos in the content business is decidedly mixed. Does BT’s plan for a full or partial sale of its sports pay-TV business signal that telcos are rethinking the idea of investing in content?
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News
ViacomCBS calls for industry collaboration on 5G
ViacomCBS Networks International (VCNI) has hailed the potential of 5G and called for vendors to work with the media giant on collaborative partnerships and technology innovation.
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Executive Interviews
Interview: Anna Chanduvi, Facebook
IWD: As Facebook’s lead for sports media partnerships across the EMEA region, Anna Chanduvi works with broadcasters, OTT platforms and digital publishers to help them drive engagement, subscriptions and monetization via Facebook and Instagram.
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Industry Trends
Why personalisation will define the next phase of streaming
Interest in delivering OTT/VOD services that accommodate greater personalisation of content and advertising closer to the viewer is growing all the time.
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Industry Trends
ITV restructure to see tech investment and jobs shift to OTT
ITV has revealed plans for a major restructure. James Pearce digs into what that actually means for the British broadcaster.
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Industry Trends
Broadcasters keep dancing to the tune of social media
In a world filled with content it’s more important than ever for broadcasters to keep viewers engaged. A tried and tested to way to do this is through having a presence on social media. But how are broadcasters keeping up with the rapid pace?
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Industry Trends
What’s next for the BBC’s technology strategy?
The absence of a high-placed CTO is an opportunity to divorce the BBC’s tech approach from being wedded to iPlayer, analysts say.
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Webinar
Android TV: Inside Google’s TV platform
Catch up on demand to explore the options for operators and broadcasters who operate or plan to launch Android TV-based services.
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Industry Trends
Are green shoots for cinemas in sight?
With most US cinemas still closed, major releases on hold and others going straight to digital, it’s a bleak time for cinema exhibitors. When is there likely to be any respite for them from the impact of Covid-19?
