Audiences and Advertising
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Executive InterviewsInterview: Enrique Rodriguez, Liberty Global
Liberty Global’s Enrique Rodriguez looks forward to a world of gigabit broadband, video with everything, and artificial intelligence that’s actually intelligent, he told delegates during the IBC conference last week.
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Industry TrendsTV looks to tech to personalise advertising
IBC2018: Ad tech innovation must focus on data gathering and addressability, says IBC panel.
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Industry TrendsBuilding a tribe through audience participation
IBC2018: Encouraging viewer interaction and feedback can boost the ratings and impact of shows, says BBC Studios’ Liz Jaynes.
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Industry TrendsGo social to reinvent TV brands
IBC2018: Content owners can breathe new life into traditional broadcast brands like SpongeBob and Cribs by partnering with social media platforms, says the President of Viacom Digital Platforms.
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Industry TrendsTrump is good news for CNN
IBC2018: CNN’s Tommy Evans says “US President makes a lot of news and news is good for CNN”
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Industry TrendsHow to grab the attention of Generation Alpha
IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.
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Industry TrendsAbraham: “Convergence is taking place”
IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.
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Industry TrendsTV should be ‘wary’ of Alexa voice search, says C4
IBC2018: Amazon exec Fabrice Rousseau tells IBC that ‘TV is the most important space’ for Alexa, but Channel 4 says any voice partnership must involve sharing viewer search data.
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Industry Trends‘The TV industry isn’t dead – yet!’
IBC2018: More innovation is required by TV industry to grab the attention of Millennials, Generation Z and Tweens, warns Havas exec Maria Garrido.
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Industry TrendsTV news must innovate to win back trust
IBC2018: President of NBC News International, Deborah Turness, says the media has failed to listen to certain sections of society.
