All Audiences and Advertising articles
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Industry TrendsWhy personalisation will define the next phase of streaming
Interest in delivering OTT/VOD services that accommodate greater personalisation of content and advertising closer to the viewer is growing all the time.
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Industry Trends
ITV restructure to see tech investment and jobs shift to OTT
ITV has revealed plans for a major restructure. James Pearce digs into what that actually means for the British broadcaster.
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Industry Trends
Broadcasters keep dancing to the tune of social media
In a world filled with content it’s more important than ever for broadcasters to keep viewers engaged. A tried and tested to way to do this is through having a presence on social media. But how are broadcasters keeping up with the rapid pace?
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Industry Trends
What’s next for the BBC’s technology strategy?
The absence of a high-placed CTO is an opportunity to divorce the BBC’s tech approach from being wedded to iPlayer, analysts say.
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Webinar
Android TV: Inside Google’s TV platform
Catch up on demand to explore the options for operators and broadcasters who operate or plan to launch Android TV-based services.
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Industry Trends
Are green shoots for cinemas in sight?
With most US cinemas still closed, major releases on hold and others going straight to digital, it’s a bleak time for cinema exhibitors. When is there likely to be any respite for them from the impact of Covid-19?
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News
News Roundup: ITV profits nosedive and Mulan ditches cinemas for Disney+
ITV earnings fall by half as ad business flatlines UK broadcaster ITV has reported a 50% decline in adjusted earnings (EBITDA) to £165 million for the firts half of 2020, while revenues shrank 17% to £1.21bn. The drop was driven by a signifcant fall in demand for advertising ...
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News
Lockdown leads to surge in TV viewing and streaming in UK
Changing viewing behaviour during the Covid-19 pandemic has accelerated the growth of streaming services such as Netflix and Disney+, according to Ofcom’s latest annual study of the UK’s media habits, Media Nations 2020.
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Whitepaper
Thematic Services: The future of OTT?
IBC Showcase: This whitepaper explores how thematic OTT services stack up and how they can compete in a world of giants.
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News
News Roundup: Hulu exec joins WarnerMedia and BBC Studios partners SES
6-10 July: Your guide to what’s happened this week in the media, entertainment and technology industry.
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Industry Trends
Brands look to capitalise on esports growth
Lockdown has seen a surge in competitive video gaming, causing advertisers to take a closer look at esports as a medium.
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News
Apple TV Plus subscriber numbers and BAFTAs rearranged
18-22 May: Your guide to what’s happened this week in the media, entertainment and technology industry.
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Industry Trends
Analyst review: Coronavirus impact measured
IBC365 looks at the latest facts and figures featured in analyst reports from across the industry.
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News
Streaming rise, Vodacom’s 5G rollout and cinemas reopening
4-8 May: Your guide to what’s happened this week in the media, entertainment and technology industry.
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Industry Trends
Streaming success: As-live action theatre in lockdown
Theatre has suffered more than most industries due to coronavirus. But with Disney set to air broadway megahit Hamilton on its OTT service, the UK’s National Theatre and composer Andrew Lloyd Webber are among novice streamers turning to OTT during Covid-19.
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News
News Corp head hunts former CBS chief to drive UK video
Former CBS News president David Rhodes has been tapped for Rupert Murdoch’s UK news operation to drive video content.
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News
ViacomCBS’s Bakish severs staff to drive integration
Since Viacom and CBS merged last December and during the “challenging” Covid-19 pandemic, CEO Bill Bakish has said streamlining its operations and managing costs remain a priority.
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News
BBC announces major mental health push across broadcasting
BBC’s television, radio and children’s programming will pivot as it focusses on Mental Health Awareness Week next month curating content throughout May to help audiences struggling “during these extraordinary circumstances.”
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News
US cinema chains to remain shut despite easing of lockdown rules
Major US cinema chains are unlikely to re-open their doors until the summer, despite several states announcing plans to relax restrictions imposed to tackle the coronavirus pandemic.
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Industry Trends
Audience interaction in the coronavirus era
The coronavirus crisis is sparking a wave of innovative ideas in the entertainment sector as shows look for ways to carry on interacting with viewers.
