All Audiences and Advertising articles
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NewsComcast and Viacom join anti-piracy initiative
Comcast and Viacom have joined anti-piracy initiative the Alliance for Creativity and Entertainment (ACE).
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News
France OTT player Salto gains triple investment
France Télévisions, M6 and TF1 are set to triple the investment in jointly backed on-demand service Salto, according to reports.
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Industry Trends
Call of duty
Social media firms report that the use of AI and digital fingerprinting to screen harmful content has led to an increase in its removal as they double down in their efforts to make sites safer – but are they doing enough or will the duty of care soon become a ...
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Technical Papers
The immersive audience experience evaluation toolkit
In this paper, i2 media research explores a new way to measure audience perceptions of impact and value of different immersive experiences.
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Industry Trends
Blog: Turning talent on demand
The US streaming giants are growing revenues and eyeballs with a slate of multi-million dollar deals snapping up UK talent. Alana Foster examines the increasingly competitive market.
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News
MIPCOM, Netflix to announce results & Broadcast India Show
14-18 Oct: Your guide to what’s happening this week in the media, entertainment and technology industry.
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News
Verizon Media expands short-form video business
In a dedicated push to accelerate its content library to showcase its 5G network, Verizon Media has launched In the Know Network to expand its short-form video business.
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Industry Trends
Reach and relevance drives revenue
Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.
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News
Dish TV India partners with Amazon Prime Video
Indian satellite operator Dish TV has collaborated with Amazon Prime Video to bring the Prime Video app to TV and direct-to-home subscribers for its upcoming hybrid set-top box.
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News
Netflix banned from advertising on Disney channels
Walt Disney has stopped airing ads from the streaming giant Netflix on its entertainment networks after changing its advertising policy ahead of pushing into the streaming world.
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News
Sky News broadcasts live on Amazon’s Twitch
Live streaming video platform Twitch, a subsidiary of Amazon, hosted Sky News in the broadcaster’s first live stream of the UK Conservative party conference in a bid to tap into younger audiences.
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News
Amazon spat with Disney over Amazon Fire TV ad sales
Amazon’s Fire TV might not carry the new Disney+ service as the two corporate behemoths are locked in a dispute over the terms of advertising.
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News
Esports audiences “the Holy Grail” for ad revenue
Return on investment is not just about cash, explained esports expert Michiel Bakker and chief executive of Ginx Esports TV, with esports audiences the new currency for revenue success.
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News
Vidgo and Kiswe launch new social TV experience
Designed for interactivity on sports, entertainment, family and Latino programming a new app is a “world-first” according to the two companies delivering the live social-streaming experience.
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News
Cinema before streaming says Apple
Apple is eying partnerships with cinemas to run its feature-length productions as extended theatrical releases before they become available on its upcoming streaming service.
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Industry Trends
Diversity: IBC2019 Sees it differently
Diversity was a key topic at the IBC2019 Lounge Talks as speakers looked at gender equality, LGBT representation and neurodiversity.
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News
BBC to commercialise new voice assistant Beeb
The BBC’s recently announced voice assistant Beeb will be available internationally and be commercialised outside the UK.
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News
SVoD service iwonder launches in South East Asia
Singapore-based documentary streamer iwonder has expanded its service across Southeast Asia after its successfully launched in Singapore, Australia and New Zealand earlier this year.
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News
YouTube launches new ad service using AI to simplify video marketing
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
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News
WorldDAB sees connections grow
IBC2019: The world is adopting digital radio, according to Graham Dixon, head of radio at the EBU, who spoke at IBC2019.
