All Audiences and Advertising articles
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WebinarWebinar: Live production: Capturing unmissable action
Join IBC365 on 22nd September 2021 to explore the challenges lying in establishing workflows and systems that allow production teams to craft content that transports viewers to the heart of the action.
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Industry Trends
Local content hits home for SVODs
After years of cost squeezing, major efforts are underway to increase the volume and quality of content localisation.
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Industry Trends
The sale of BT Sport and the relationship between content and telcos
Despite huge investments, the track record of telcos in the content business is decidedly mixed. Does BT’s plan for a full or partial sale of its sports pay-TV business signal that telcos are rethinking the idea of investing in content?
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News
ViacomCBS calls for industry collaboration on 5G
ViacomCBS Networks International (VCNI) has hailed the potential of 5G and called for vendors to work with the media giant on collaborative partnerships and technology innovation.
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Executive Interviews
Interview: Anna Chanduvi, Facebook
IWD: As Facebook’s lead for sports media partnerships across the EMEA region, Anna Chanduvi works with broadcasters, OTT platforms and digital publishers to help them drive engagement, subscriptions and monetization via Facebook and Instagram.
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Industry Trends
Why personalisation will define the next phase of streaming
Interest in delivering OTT/VOD services that accommodate greater personalisation of content and advertising closer to the viewer is growing all the time.
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Industry Trends
ITV restructure to see tech investment and jobs shift to OTT
ITV has revealed plans for a major restructure. James Pearce digs into what that actually means for the British broadcaster.
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Industry Trends
Broadcasters keep dancing to the tune of social media
In a world filled with content it’s more important than ever for broadcasters to keep viewers engaged. A tried and tested to way to do this is through having a presence on social media. But how are broadcasters keeping up with the rapid pace?
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Industry Trends
What’s next for the BBC’s technology strategy?
The absence of a high-placed CTO is an opportunity to divorce the BBC’s tech approach from being wedded to iPlayer, analysts say.
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Webinar
Android TV: Inside Google’s TV platform
Catch up on demand to explore the options for operators and broadcasters who operate or plan to launch Android TV-based services.
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Industry Trends
Are green shoots for cinemas in sight?
With most US cinemas still closed, major releases on hold and others going straight to digital, it’s a bleak time for cinema exhibitors. When is there likely to be any respite for them from the impact of Covid-19?
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News
News Roundup: ITV profits nosedive and Mulan ditches cinemas for Disney+
ITV earnings fall by half as ad business flatlines UK broadcaster ITV has reported a 50% decline in adjusted earnings (EBITDA) to £165 million for the firts half of 2020, while revenues shrank 17% to £1.21bn. The drop was driven by a signifcant fall in demand for advertising ...
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News
Lockdown leads to surge in TV viewing and streaming in UK
Changing viewing behaviour during the Covid-19 pandemic has accelerated the growth of streaming services such as Netflix and Disney+, according to Ofcom’s latest annual study of the UK’s media habits, Media Nations 2020.
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Whitepaper
Thematic Services: The future of OTT?
IBC Showcase: This whitepaper explores how thematic OTT services stack up and how they can compete in a world of giants.
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News
News Roundup: Hulu exec joins WarnerMedia and BBC Studios partners SES
6-10 July: Your guide to what’s happened this week in the media, entertainment and technology industry.
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Industry Trends
Brands look to capitalise on esports growth
Lockdown has seen a surge in competitive video gaming, causing advertisers to take a closer look at esports as a medium.
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News
Apple TV Plus subscriber numbers and BAFTAs rearranged
18-22 May: Your guide to what’s happened this week in the media, entertainment and technology industry.
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Industry Trends
Analyst review: Coronavirus impact measured
IBC365 looks at the latest facts and figures featured in analyst reports from across the industry.
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News
Streaming rise, Vodacom’s 5G rollout and cinemas reopening
4-8 May: Your guide to what’s happened this week in the media, entertainment and technology industry.
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Industry Trends
Streaming success: As-live action theatre in lockdown
Theatre has suffered more than most industries due to coronavirus. But with Disney set to air broadway megahit Hamilton on its OTT service, the UK’s National Theatre and composer Andrew Lloyd Webber are among novice streamers turning to OTT during Covid-19.
