Audiences and Advertising
-
Industry TrendsManaging content for OTT
With increased competition the distinct advantages enjoyed by OTT providers in the battle for audience attention are wearing a bit thin. Now they must innovate to thrive.
-
Industry TrendsHow far can we push personalisation?
In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.
-
Industry TrendsAnalysis: What Discovery’s $2bn golf deal means for the broadcaster
Discovery’s $2 billion purchase for all non-US television and digital rights of golf’s PGA Tour tournaments could create the largest single sport OTT offering, but why has the broadcaster decided to invest so much in the sport?
-
Industry TrendsAnalysis: Has Amazon scored with its Premier League package?
Amazon’s estimated £100 million purchase of an English Premier League football package puts beyond doubt any question that the future of live sports viewing is now in the hands of the tech giants.
-
Industry TrendsNBA shoots for eSports glory
The new age battle for eSports audiences and revenues between the world’s top professional leagues took a giant step forward this month with the launch of the NBA’s own eSports league.
-
Industry TrendsSports advertising: A whole new ballgame
Sports advertising, like many other ad sectors, has to tackle the high level of boredom that audiences show for brands, but a new breed of innovative campaigns are targeting fans in fresh ways.
-
Industry TrendsNew vision required for women in sport
Women’s sport may be one of the best opportunities for broadcasting and sponsorship, but is it riddled with too many problems of awareness and underfunding?
-
Thought LeadershipViewers have more control than ever before
We don’t have to cast our minds back very far to recall a time when, if you didn’t like what you were watching on television, you had two choices: turn it over or turn it off, reflects Michael Crimp.
-
Industry TrendsMaking sports more TV friendly
From Tie Break Tens tennis to Power8 Sprints rowing, bite-sized sports are shooting for digital audiences with short attention spans.
-
Industry TrendsThe crown jewels of live broadcast
Large live events, particularly royal ones, have always been at the forefront of driving television technology in the UK and the latest royal wedding is no exception.
