The IBC2017: Audiences and Advertising conference stream will focus on the realities of the changing consumer landscape – reaching, engaging and monetising viewers. 

Broadcasters and media companies are operating in an increasingly fragmented multi-platform TV market.

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The IBC Audiences and Advertising conference stream will dissect where and how audiences are moving and the latest innovations across viewing and advertising technologies. 

”The Audiences and Advertising stream this year is the best yet” - Jon Watts

Leading industry executives from Layer3 TV, Ellation, Channel 4, Liberty Global, Twitch, Samba TV and Jaak will feature throughout the sessions on Saturday 16 September.

Audience and Advertising speakers:

Layer3 TV CEO Jeff Binder and Ellation CEO Tom Pickett , who will be talking about the disruption around the US broadcasting industry.

Channel 4 CTO Orpheus Warr and Liberty Global Director of Technology Strategy & Insight Adrian Drury will be sharing their views on the most exciting new technologies and devices transforming the TV market.

Twitch Senior Director of Partnerships EMEA Christopher Mead will be joining a panel to discuss the new online video ecosystem – who’s watching, what makes it one of the fastest growing parts of the TV market, and what broadcasters can learn from the new video players.

Samba TV CEO Ashwin Navin will be exploring the latest and most exciting developments in TV advertising – addressable, cross platform, data driven, dynamic and real-time.

Jaak Founder Vaughn McKenzie-Landell will join a panel of innovative new businesses will be speaking about the merits and uses of block chain across the broadcasting and entertainment industries.

IBC Executive Producer and MTM Managing Partner Jon Watts said: “The Audiences and Advertising stream this year is the best yet. We’ve got a diverse range of speakers from some of the world’s largest media businesses, leading technology providers and most exciting start-ups – and will be exploring some of the most exciting and important developments in the broadcasting world. We have demos of next-generation TV features and advertising, visions of the future, showcases and debates.”

Watch: Jon Watts on Audiences and Advertising - innovations and strategies across media 

IBC2017 Audiences and Advertising conference sessions