All Programmatic and addressable platforms articles
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Executive InterviewsMartin Sorrell: “Faster, better and cheaper”
Founder and executive chairman of digital advertising and marketing services company S4 Capital, Sir Martin Sorrell spoke to Alana Foster on harnessing digital to grow globally, whilst managing expectations and opportunities.
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News
Amazon scores Champions League rights & Comcast to spend $2bn on Peacock service
9-13 Dec: Your guide to what’s happened this week in the media, entertainment and technology industry.
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News
London-based streamer Mubi launches in India
Streaming service Mubi has been launched in India, with the aim of developing a niche following in the already competitive market.
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News
ITV announces new addressable advertising platform Planet V
UK broadcaster ITV announced today the launch of its new addressable advertising platform Planet V which is set to launch early next year.
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News
Charter to launch AMC SVoD and ad-free services
AMC Networks has announced a deal with Charter Communications to boost the distribution for its ad-free AMC Premiere and subscription streaming services.
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Industry Trends
Esports amalgamation and addressability for advertisers
The business of esports is attracting record-breaking audiences as quickly as it is gaining interest from advertisers, however, the measurement of ad success and audience engagement is as complicated as it is dense with competition.
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News
Discovery launches AVoD service in UK and Ireland
Discovery has launched dplay, an advertising video-on-demand service combining content for Discovery’s six free-to-air channels for consumers in the UK and Ireland.
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Executive Interviews
Q&A: Matt Hill, Thinkbox
Effective measurement is one of the key challenges faced by the TV ad industry, but moves towards mass addressability will play a key role in its future, says Matt Hill of UK commercial broadcasters marketing body Thinkbox.
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Industry Trends
Addressable advertising: Who’s doing what, and why
Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. But in the battle to secure a healthy share of digital ad revenues, rival players must partner up, while some regions face legal and ...
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Industry Trends
Ad management: Broadcast stability versus online chaos
Workflows for TV ads are a model of consistency compared to the wild west of digital, and the approach of traditional TV has a lot to teach the ‘new media’ of online video.
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News
Alchimie acquires UK’s TV Player
International content aggregation firm Alchimie is set to take over the UK-based OTT provider TV Player in a move to accelerate its entry into the UK market.
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News
YouTube launches new ad service using AI to simplify video marketing
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
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News
Facebook: Serendipitous value for video
IBC2019: Combining the reach of Facebook with its mix of content from publishers, creators and media partners from around the world, broadcasters were called to “optimise” and add value by incorporating the Facebook Watch ecosystem.
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Video
Video Panel Interview: Max Métral, Damien Cullen, George Aivazoglou and Simon Eicher
IBC2019: Experts from the FA, F1, ESL and Eurosport discuss using data in sport broadcasting
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News
Cracking the African market: Dice, slice and then price your content
IBC2019: How do you crack the burgeoning Sub Saharan African TV market? By making it accessible and affordable, according to Clare Kandola, chief executive of content consultancy the Vidya Collective.
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News
On demand faces disruption as platforms bid to convert customers from AVoD to SVoD
IBC2019: The pace of the OTT market is set to increase over the next few years with companies such as Amazon TV, Disney and Apple TV best placed to win out.
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Industry Trends
Brain waves: How content could be as individual as a fingerprint
As consumers demand more personalisation, metadata about individual users is emerging as a key resource for the industry, writes Adrian Pennington.
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News
LTN Global to Acquire Make.TV
LTN Global is to acquire Make.TV, the developer of a cloud-based service that enables content creators to access, curate, and publish live video streams to affiliates, social media, and OTT platforms.
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Executive Interviews
Interview: Michael Nathanson
Top US equity analyst Michael Nathanson says ageing TV audiences and the flight of youth audiences to streaming platforms means broadcasters have to “look inward” to compete.
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News
RTL seeks ad-tech partnerships and revamps management
Broadcaster RTL has overhauled its ad-tech business, creating a centralised European hub while calling for partnerships to drive digital video monetisation.
