All Programmatic and addressable platforms articles
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Industry TrendsAd management: Broadcast stability versus online chaos
Workflows for TV ads are a model of consistency compared to the wild west of digital, and the approach of traditional TV has a lot to teach the ‘new media’ of online video.
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News
Alchimie acquires UK’s TV Player
International content aggregation firm Alchimie is set to take over the UK-based OTT provider TV Player in a move to accelerate its entry into the UK market.
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News
YouTube launches new ad service using AI to simplify video marketing
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
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News
Facebook: Serendipitous value for video
IBC2019: Combining the reach of Facebook with its mix of content from publishers, creators and media partners from around the world, broadcasters were called to “optimise” and add value by incorporating the Facebook Watch ecosystem.
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Video
Video Panel Interview: Max Métral, Damien Cullen, George Aivazoglou and Simon Eicher
IBC2019: Experts from the FA, F1, ESL and Eurosport discuss using data in sport broadcasting
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News
Cracking the African market: Dice, slice and then price your content
IBC2019: How do you crack the burgeoning Sub Saharan African TV market? By making it accessible and affordable, according to Clare Kandola, chief executive of content consultancy the Vidya Collective.
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News
On demand faces disruption as platforms bid to convert customers from AVoD to SVoD
IBC2019: The pace of the OTT market is set to increase over the next few years with companies such as Amazon TV, Disney and Apple TV best placed to win out.
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Industry Trends
Brain waves: How content could be as individual as a fingerprint
As consumers demand more personalisation, metadata about individual users is emerging as a key resource for the industry, writes Adrian Pennington.
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News
LTN Global to Acquire Make.TV
LTN Global is to acquire Make.TV, the developer of a cloud-based service that enables content creators to access, curate, and publish live video streams to affiliates, social media, and OTT platforms.
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Executive Interviews
Interview: Michael Nathanson
Top US equity analyst Michael Nathanson says ageing TV audiences and the flight of youth audiences to streaming platforms means broadcasters have to “look inward” to compete.
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News
RTL seeks ad-tech partnerships and revamps management
Broadcaster RTL has overhauled its ad-tech business, creating a centralised European hub while calling for partnerships to drive digital video monetisation.
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Thought Leadership
Contextual is advertising’s version of vinyl
Audiences are welcoming the idea of contextual adverts, says JW Player co-founder head of strategic partnerships Brian Rifkin.
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Industry Trends
Come together
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president managing director, Discovery.
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Thought Leadership
The greatest era yet for the video industry?
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
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News
IBC launches IBC Daily website
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
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Thought Leadership
Driving innovation in server-side ad insertion
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder CTO David Springall.
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Thought Leadership
The relationship between insight and advertising
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
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News
Snapchat launches ‘Creator Shows’ with ad-revenue deal
Celebrities and influencers such as Serena Williams and Arnold Schwarzenegger will begin airing short-form programmes on Snapchat in a move to extend audience engagement ad monetise video content.
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Thought Leadership
Sports broadcasting in the age of Twitch
Active viewers want to be a part of the show they care about, says Kiswe Mobile chief technology officer Francis Zane.
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News
Sky Media launches addressable ad tool
Sky Media has launched its Sky Analytics tool for media agencies and advertisers to self-manage media planning for addressable TV.
