All Programmatic and addressable platforms articles
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Industry TrendsThe tools for driving viewer engagement
In such a fragmented and competitive viewing environment, tools that can help broadcasters boost engagement with viewers are highly prized. IBC365 looks at some of the recent product launches that promise greater engagement.
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Webinar
On-demand webinar: Addressable ads with ViacomCBS, Comcast and Entercom
Watch on-demand to understand the key aspects of operating a successful addressable ad service.
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Industry Trends
Rights management: pandemic pushes broadcasters to monetise archive content
With a dramatic reduction in the amount of live content including sports, broadcasters and other content creators are seeking to monetise ‘back-catalogue’ material more effectively, writes David Davies.
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Industry Trends
Aggregation part 2: Rise of the Super Aggregator
There is too much money at stake to blindly operate business as usual but what do pay-TV operators and SVODs need to do to survive? Adrian Pennington looks at competition in the second part of IBC365’s Super Aggregators report
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Executive Interviews
NBCUniversal and Sky’s One Platform aims to shake up TV and digital ad buying
Comcast-owned NBCUniversal and Sky want to allow advertisers to plan, transact and measure campaigns in a much more accurate way across their linear and digital services with One Platform. IBC365 finds out more about the offer.
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Webinar
Addressable ads: Delivering a personalised viewing experience
Catch up on demand to find out how and why broadcasters are adopting addressable advertising.
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News
UK ad spend sees ‘grave’ fall in second quarter of 2020
An unprecedented fall in UK marketing budgets as a result of the Covid-19 pandemic has been laid bare in the IPA Bellwether Report for the second quarter of 2020.
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News
IBC to launch media industry podcast
Listen to the trailer for The IBC Podcast, which will launch on Thursday 16 July.
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Industry Trends
Ad industry spots money in the cloud
Slowly but surely, the advertising industry is switching on to the financial advantages of the cloud to help simplify the delivery of multiple versions of commercials around the world, and to make addressable TV advertising a reality.
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News
NBCUniversal and Sky unveil leadership team for One Platform ad offering
Comcast-owned NBCUniversal and Sky have unveiled the leadership team for their new One Platform Global Advertising Partnerships offering, which was announced last month.
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News
NBCU and Sky partner for ads
NBCUniversal is set to partner with fellow Comcast stablemate Sky to launch a new global advertising venture.
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Industry Trends
Ad tech market heats up
The past few weeks have seen a number of digital players launch or revamp ad tech platforms, as well as new ISBA research showing that half of online ad spending goes to industry middlemen.
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News
Sky launches £1m SME support scheme through AdSmart
Sky’s advertising arm has launched a £1 million support scheme offering 100 small businesses TV advertising campaigns through AdSmart to support them during the coronavirus lockdown.
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News
BBC to delay TV licence changes as coronavirus accelerates
In light of the global coronavirus situation, the BBC and DCMS have released a joint statement confirming plans to delay changes to the UK TV licence for the over-75s until August.
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News
YouTube reverses coronavirus advertising ban
Google’s YouTube has reversed a previous policy on monetising video content related to the coronavirus outbreak, acknowledging the need for news organisations and creators to produce sustainable quality videos.
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News
GroupM launches addressable TV service in Canada
WPP’s media investment arm GroupM has announced the Canadian launch of Finecast, an addressable TV service enabling advertisers to target audiences in connected TV environments.
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News
TV to drive traditional media ad revenue growth in 2020
Traditional media is set to see growth in advertising revenue for the first time since 2011, but TV is now generating less revenue than the Google/Facebook ‘duopoly’, according to the US-based World Advertising Research Center (Warc).
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News
NBCUniversal unveils enhanced One Platform technology
NBCUniversal is doubling down on the future of monetisation for advertisers, marketers and consumers, releasing new technology solutions and an all-audience transaction model.
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News
Fox hunts $500m acquisition of Tubi
Fox Corporation has expressed interest in acquiring Tubi, the ad-supported streaming service that carries reruns of TV show and movies, in a move to complement its subscription offerings.
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News
HbbTV releases targeted advertisings specs
HbbTV Association has announced the release of HbbTV-TA, the first open specification for targeted advertising for live broadcast TV.
