All Programmatic and addressable platforms articles
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NewsNBCU and Sky partner for ads
NBCUniversal is set to partner with fellow Comcast stablemate Sky to launch a new global advertising venture.
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Industry Trends
Ad tech market heats up
The past few weeks have seen a number of digital players launch or revamp ad tech platforms, as well as new ISBA research showing that half of online ad spending goes to industry middlemen.
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News
Sky launches £1m SME support scheme through AdSmart
Sky’s advertising arm has launched a £1 million support scheme offering 100 small businesses TV advertising campaigns through AdSmart to support them during the coronavirus lockdown.
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News
BBC to delay TV licence changes as coronavirus accelerates
In light of the global coronavirus situation, the BBC and DCMS have released a joint statement confirming plans to delay changes to the UK TV licence for the over-75s until August.
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News
YouTube reverses coronavirus advertising ban
Google’s YouTube has reversed a previous policy on monetising video content related to the coronavirus outbreak, acknowledging the need for news organisations and creators to produce sustainable quality videos.
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News
GroupM launches addressable TV service in Canada
WPP’s media investment arm GroupM has announced the Canadian launch of Finecast, an addressable TV service enabling advertisers to target audiences in connected TV environments.
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News
TV to drive traditional media ad revenue growth in 2020
Traditional media is set to see growth in advertising revenue for the first time since 2011, but TV is now generating less revenue than the Google/Facebook ‘duopoly’, according to the US-based World Advertising Research Center (Warc).
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News
NBCUniversal unveils enhanced One Platform technology
NBCUniversal is doubling down on the future of monetisation for advertisers, marketers and consumers, releasing new technology solutions and an all-audience transaction model.
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News
Fox hunts $500m acquisition of Tubi
Fox Corporation has expressed interest in acquiring Tubi, the ad-supported streaming service that carries reruns of TV show and movies, in a move to complement its subscription offerings.
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News
HbbTV releases targeted advertisings specs
HbbTV Association has announced the release of HbbTV-TA, the first open specification for targeted advertising for live broadcast TV.
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Industry Trends
Wilder vs Fury II: Fight night set to KO PPV records
Boxing heavyweights Deontay Wilder and Tyson Fury are set for a championship clash in Las Vegas this weekend. But the real winners could be the broadcasters set to air the epic rematch, writes Ross Biddiscombe.
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News
Linear TV ad impact set to fall by 21% by 2025
Total linear commercial TV impacts fell by 4.4% last year but could be down by as much as 21% by 2025.
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Video
Tech Expert: Inside AI
Video: In the third of a series of explainer videos, IABM’s Lorenzo Zanni details the technology behind, and applications of, artificial intelligence (AI).
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News
Apple earnings & Disney invests in live production with Secret Cinema
27-31 Jan: Your guide to what’s happened this week in the media, entertainment and technology industry.
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News
TikTok adds Verizon veteran to head EMEA business
Verizon Media VP EMEA and Latam Stuart Flint is set to join growing social media platform TikTok in an unspecified role.
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News
Comcast NBCUniversal launches global tech startup accelerator
Six global sports brands and venture capitals have partnered with Comcast NBCUniversal to launch Sports Tech to champion sports technology startups.
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News
Hulu trials ad insertion for binge viewers
Streaming video platform Hulu has begun to test run commercials targeted at viewers who binge-watching series, inserting ad breaks into the service.
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Executive Interviews
Martin Sorrell: “Faster, better and cheaper”
Founder and executive chairman of digital advertising and marketing services company S4 Capital, Sir Martin Sorrell spoke to Alana Foster on harnessing digital to grow globally, whilst managing expectations and opportunities.
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News
Amazon scores Champions League rights & Comcast to spend $2bn on Peacock service
9-13 Dec: Your guide to what’s happened this week in the media, entertainment and technology industry.
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News
London-based streamer Mubi launches in India
Streaming service Mubi has been launched in India, with the aim of developing a niche following in the already competitive market.
