Programmatic and addressable platforms
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Industry TrendsCome together
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president managing director, Discovery.
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Thought Leadership
The greatest era yet for the video industry?
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
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News
IBC launches IBC Daily website
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
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Thought Leadership
Driving innovation in server-side ad insertion
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder CTO David Springall.
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Thought Leadership
The relationship between insight and advertising
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
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News
Snapchat launches ‘Creator Shows’ with ad-revenue deal
Celebrities and influencers such as Serena Williams and Arnold Schwarzenegger will begin airing short-form programmes on Snapchat in a move to extend audience engagement ad monetise video content.
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Thought Leadership
Sports broadcasting in the age of Twitch
Active viewers want to be a part of the show they care about, says Kiswe Mobile chief technology officer Francis Zane.
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News
Sky Media launches addressable ad tool
Sky Media has launched its Sky Analytics tool for media agencies and advertisers to self-manage media planning for addressable TV.
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News
Connected TVs now account for nearly half of video ad impressions
Connected TV now accounts for nearly half of all video advertising impressions served, according to the latest Video Benchmark Report from Extreme Reach.
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News
Comcast leads addressable ad initiative
Comcast is to partner with fellow US cable TV providers Charter Communications and Cox Media to develop an addressable ad offering.
