Leading media executives from NBC Universal, Havas Group and Endemol Shine will deliver exclusive insight into the changing media landscape and the technologies underpinning the industry transformation at IBC2018.
Innovative new platforms, audience engagement, interaction and immersion will be the themes to pillar the conference this IBC, with 15 exhibition halls to showcase the latest technologies including artificial intelligence (AI), virtual reality (VR) and advanced cloud-based workflows.
IBC presents a series of new conference tracks this year to shine a light on these nascent areas.
NextGen: Interactive & Immersive Experiences gives a unique insight into developments within the worlds of immersive content with Hammer Films Joint Chief Executive Marc Schipper joining the panel of immersive industry experts to explore the latest immersive techniques from augmented reality (AR) to AI.
Audiences: Engage. Influence. Grow will drill down on GDPR and machine learning (ML) and reveal ways to engage niche and wider audiences from the leading market success stories. Havas Group Chief Executive and Chief Insights and Analytics Officer Maria Garrido will open the track, revealing the multi-layered strategies to reach evolving audiences.
Channel 4 Former Chief David Abraham will also take to the stage fresh from launching his new venture Wonderhood Studios, to discuss the intersection of content, advertisers and platforms and how the consumption of video by audiences is changing business models and the impact this has on the next generation of studios and content creation strategies.
Advertising: The New Attention Economy will explore new ways of maximising opportunities and revenue in the age of big data and the emergence of blockchain; ProSiebenSat Executive Vice President of Advertising Platform Solutions Jana Eisenstein and Google Managing Director EMEA Agencies Mark Howe, join to discuss the different models of targeted marketing.
Cutting-edge Tech Innovators promises a glimpse into the future at where AI, VR, blockchain and other game changers will take the industry. VR Industry Forum (VRIF) President and MPEG leader Rob Koenen will lead a dedicated masterclass on the present and future of immersive media technologies.
IBC Chief Executive Michael Crimp said: “The media landscape is evolving at an unprecedented rate, with new platforms, technologies and even new realities at our disposal that offer greater opportunities for content innovation and audience engagement.
“IBC is preparing an outstanding programme of conference sessions, forums and exhibition features that brings together experts from leading organisations to share their experiences and knowledge of these developing sectors, enabling informed and energising debate that will help visitors to prepare for the future.”
The Global Gamechangers stage chaired by Edith Bowman will host the biggest business, creative, technology, news and future-facing talent making waves around the world including Endemol Shine Group Chief Creative Officer Peter Salmon and NBC Head of Euronews Deborah Turness.
IBC will also be hosting three invitation-only Executive Forums. The Leaders’ Forum, Cyber Security Forum and Telco & Media Innovation Forum designed to bring together the most influential and visionary people at the top of the industry to discuss key trends, opportunities and disruptors to shape future strategy.
The exhibition showcases the transformative technology and vendors who form all the links in the content creation and distribution chain, with established multinational organisations adjacent to small start-ups with big ideas.
Attracting some of the most influential manufacturers of our industry onto the exhibition floors.
The Future Zone brings together the latest ideas and innovations, with a focus this year on showing various products and technologies at different stages of their development. Also within this area, the free-to-attend Future Zone Theatre will present a programme of curated sessions exploring the impact of new technologies and the opportunities, challenges and implications around VR, AR, MXR and beyond.
What Caught My Eye returns, with experts highlighting products and demonstrations on the show floor.
The Big Screen holds the very latest cinema projection and sound technology with Walter Iuzzolino of Walter Presents exclusively introducing the first episode of a major new series. Joining the stage is Digital Monarch Media Chief Commercial Officer, BAFTA winner andOscar nominated Habib Zargarpour and Unity Technologies Head of Cinematics Adam Myhill who will give an exclusive insight into working on high profile projects including Blade Runner 2049, Disney’s The Jungle Book and Ready Player One.
IBC2018 Dates Conference: 13 - 17 September 2018 and exhibition: 14 - 18 September 2018.