World Cup streaming: How to avoid scoring an own goal
There was a social media meltdown early in the World Cup as Australian fans damned an OTT service provider for failing to adequately stream matches. So how should OTT providers ensure that streaming of high-demand live events keeps the fans happy?
It’s every fan’s agony – and every sports media firm’s nightmare - when the live feed drops during the big game.
Australia’s football fans were thus afflicted during the early stages of the World Cup when some viewers of sports service Optus Sport encountered drop-outs and constant buffering of the live streaming of the Group A game between Egypt and Uruguay.
Fans took to Twitter to berate the telco, which had offered a premium subscription to watch all 64 matches of the tournament - live and on-demand.
Demands of a different kind were leveled at Optus immediately after the match as enraged subscribers sought refunds.
An Optus spokesperson blamed the disruption on…
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