Moderator
Mohit Rajhans, Emerging Media Expert and Syndicated Columnist
Panelist
John Olivieira, Publisher - OneWorld
Fiona Campbell, Controller Youth Audience, BBC iPlayer and BBC Three - BBC
Matt Risley, Managing Director, 4Studio - Channel 4
Winning Over Gen Alpha: What broadcasters and brands need to action now
IBC2023: Since born in 2013 onwards, Generation Alpha has only ever known streaming, in-app purchases, and the world of social media. This is the first generation to be truly tech-native, this is the generation of global co-creators and they’re set to disrupt the disruptors. How can you prepare for this transformation ahead? Our panel discussed the creation, distribution and monetisation of content for the new kids in town.
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