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Panel: Transforming Media Production with AI: Insights and Innovations
Join Microsoft and Partners as they showcase how AI transforms marketing with an innovative project that allows audiences to interact with Digital characters in real-time. This demo will highlight the AI-driven process behind creating interactive, engaging promotional content, featuring live interaction with digital avatars and insights into the underlying technology.
IBC2025 HIGHLIGHTS
INTERVIEWS
Interview


IBC Revisited – Evan Shapiro on the future of TV – Part 4: "What job in professional media is safe?"
Interview


IBC Revisited – Evan Shapiro on the future of TV – Part 3: "Too often decisions are made by fear or by the CFO"
Interview


IBC Revisited – Evan Shapiro on the future of TV – Part 2: "I'm back. I’m without cancer. How's media doing?"
Interview


IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"
Interview


YouTube’s Justine Ryst: “Come in the spaceship and reinvent the way we think about content”
TUTORIALS
Tutorials


AI – Tutorial, Ep 2 – The AI Implementation Compass: Going from innovation to transformation
Tutorials









































































