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The Future of GenAI with Ad-Tech: AI in Production
In this paper. which looks into the future of GenAI with ad-tech and ad creatives, Alain Nochimowski, CTO - Viaccess-Orca, shares the architectural blueprint for optimising products for a target audience and where we are now seeing change, as part of this session ’AI in Production – training and targeting.’
IBC2025 HIGHLIGHTS
INTERVIEWS
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 4: "What job in professional media is safe?"
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 3: "Too often decisions are made by fear or by the CFO"
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 2: "I'm back. I’m without cancer. How's media doing?"
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"
Interview
YouTube’s Justine Ryst: “Come in the spaceship and reinvent the way we think about content”
TUTORIALS
Tutorials
AI – Tutorial, Ep 2 – The AI Implementation Compass: Going from innovation to transformation
Tutorials
