Companies from across the Content Everywhere ecosystem highlight what they see as some of the most promising industry developments at IBC2026, while calling out areas where they think the industry has room for improvement.
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Streaming software and services provider Accedo and BytePlus, the enterprise technology services arm of ByteDance, have announced a technology partnership.
Live video delivery and workflow orchestration provider Zixi and Magewell, a developer of video capture, encoding and IP workflow hardware, have expanded their collaboration.
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Quickplay has announced the launch of its Engagement Quality Score (EQS) intelligence layer, which it says assigns a real-time, quantifiable value score to every asset and moment.
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Australian media company Nine Entertainment (Nine) has deployed Bitmovin’s AI Scene Analysis within its SVOD streaming service, Stan, to enhance its encoding workflows and unlock revenue opportunities.
Avid and Google Cloud have expanded their strategic partnership, introducing browser-based Avid Media Composer, the company’s flagship video editing platform, and an upgraded content data platform.
3 Screen Solutions (3SS) and remote-control specialist Tech4home (t4h.) are collaborating on a pre-integrated product designed to enhance entertainment user experiences (UX).
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Advertising and broadcast management provider Operative has released a unified platform for advertising and broadcast management, alongside a range of new products for its customers.
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AI is moving from experimentation into products “actually being experienced by customers” according to Evergent, with streaming platforms moving beyond one-size-fits-all subscriptions.
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AI Insider has been launched at IBC2026, an AI-powered agent designed to turn the growing volume of data generated by streaming platforms into actionable business and operational intelligence.
