All Big Data Analytics articles
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Industry TrendsConsumer Data and ROI - A Balancing Act
It has never been more important to understand your customers, a fact that media and broadcasters have always been well aware of, and in today’s digital environment there are many ways of slicing that cake, discovers Mark Mayne.
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Thought LeadershipOverhauling the consumer experience using data analytics
New data-driven experiences present a golden opportunity to shape the next generation of TV, declares Per Borgklint, SVP, Chief Innovation Officer and Head of Business Unit Media, Ericsson.
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Industry TrendsBig data and analytics: C4 and Genius Digital
Approaches to the phenomenon of addressable audiences, through the eyes of a top specialist vendor and a broadcaster who did all the heavy lifting.
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Technical PapersThe human sensing revolution
In the last decade we witness a proliferation of devices with advanced sensing capabilities that measure motion, orientation, various environmental conditions, and most recently – human sensing.
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Technical PapersUsing metadata to maximise yield and expand inventory in TV – contextual advertising
In the space of the content (video) consumption on an OTT platform (using IPTV, mobile, tablet), showing contextual ads is a currently a function of global attributes only. From the content perspective, typically parameters like the content type, title, genre, language etc. are considered. While from a user profiling standpoint, ...
