All Big Data Analytics articles
Overhauling the consumer experience using data analytics
New data-driven experiences present a golden opportunity to shape the next generation of TV, declares Per Borgklint, SVP, Chief Innovation Officer and Head of Business Unit Media, Ericsson.
Big data and analytics: C4 and Genius Digital
Approaches to the phenomenon of addressable audiences, through the eyes of a top specialist vendor and a broadcaster who did all the heavy lifting.
The human sensing revolution
In the last decade we witness a proliferation of devices with advanced sensing capabilities that measure motion, orientation, various environmental conditions, and most recently – human sensing.
Using metadata to maximise yield and expand inventory in TV – contextual advertising
In the space of the content (video) consumption on an OTT platform (using IPTV, mobile, tablet), showing contextual ads is a currently a function of global attributes only. From the content perspective, typically parameters like the content type, title, genre, language etc. are considered. While from a user profiling ...