The traditional advertising industry and established brands are approaching a “tipping point”, says Havas Group Chief Insights and Analytics Officer and Havas X Chief Executive Maria Garrido.
Technology giants are often regarded as a threat, however, Havas X Chief Executive and Havas Group Chief Insights and Analytics Officer Maria Garrido says “they should be enablers to drive better connections with people”. Data privacy and trust are rising concerns and there is plenty of scepticism among consumers. ...
A commercial free-to-air TV licence has been awarded to Kwesé TV by South Africa’s media regulator ICASA.
IBC has announced new industry leaders will join the speaker line-up to explore opportunities and challenges around a consumer-first era in media.