Create & Produce
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Industry Trends
Content Everywhere: meeting the diversity challenge
In last month’s review of key trends at IBC this year, Mark Strachan, chief product officer at Telstra Broadcast Services, made the observation that the media and entertainment industry remains a “very male-dominated industry with more work needed to create change”.
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Industry Trends
Co-piloting the Olympics: “human-centric AI” as a creative partner
Olympic Channel Services created an AI tool to help its editorial team deal with the huge deluge of live content, supporting creative decisions rather than reducing headcount. John Maxwell Hobbs reports.
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Industry Trends
Contextual advertising proves its worth
Automated contextual advertising uses AI to help brands fine-tune the contextual relevance of their addressable campaigns. IBC365 speaks with ITV’s Rhys McLachlan to discover how it’s making an impact.
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Industry Trends
NAB Show New York: US broadcasters tackle challenges of a shifting landscape
Local TV woes, Hurricane Milton and an existential threat to journalism all threatened to dampen the mood at NAB Show New York, but FAST and fan-fuelled TV offer hope.
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Industry Trends
Focus on retention as generational differences intensify
Broadcast organisations and vendors are having to put more emphasis on retention of talent as millennials evince a diminished desire to stay at any one company for an extended period, writes David Davies.
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Industry Trends
Content Everywhere at IBC2024: AI comes to the fore
Over 45,000 people from 170 countries came to IBC2024, around 2,000 visitors more compared to the event in 2023. The show also attracted more than 1,350 exhibitors – up 100 from 2023 – while the amount of exhibition space reached 46,000 square metres, exceeding the previous year’s total of 44,500 ...
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Industry Trends
IBC2024 Accelerator project: Scalable Ultra-Low Latency Streaming for Premium Sports
In the fast-evolving world of live sports broadcasting, latency has become one of the most critical issues. Broadcasters are increasingly looking for innovative solutions that can match or even surpass the performance of traditional broadcast systems.
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Industry Trends
UWA roundtable debates standards and market barriers to UHD adoption
IBC2024: A roundtable session on UHD TV brought together a wide range of experts to discuss the importance of standards and factors that can promote or hinder the adoption of the format in European and Asian markets.
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Industry Trends
IBC2024: Best of the Show
IBC recorded its strongest year yet post-pandemic with more than 45,000 visitors from 170 countries converging on the RAI Amsterdam from the 13-16 September.
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Industry Trends
IBC Roundtable - Beyond the hype: how media finds true value in AI today
Participants at a roundtable on AI in media and entertainment at IBC2024 assessed some of the opportunities and challenges confronting media companies seeking to tap the potential of generative AI across a range of applications.
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Industry Trends
Women-led startups key to bringing diversity to AI
Three female AI execs – Soyoung Lee of Twelve Labs and sisters Jhanvi and Ketaki Shriram of Krikey – talked about how women-led startups can benefit the industry at IBC on Day 3.
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Industry Trends
Rise, SMPTE and Women in Streaming: Mentorship and networking key to diversity and retention in broadcast
IBC Talent Programme Part 2: Mentorship and networking opportunities are key to bringing on and retaining young technical staff in broadcast and streaming, including improving diversity and encouraging women to join the industry, according to speakers in the afternoon session of the IBC Talent Programme on 16 Sept.
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Industry Trends
IBC2024 celebrates pioneering media initiatives as it announces winners of IBC Innovation Awards
Innovative sports media and internationally acclaimed video journalism were celebrated today as the winners of the prestigious IBC Innovation Awards were announced at the RAI Amsterdam. The awards honoured the ground-breaking work of organisations transforming the media, entertainment and technology landscape, and recognise collaborative efforts to develop solutions that address ...
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Industry Trends
Beyond the hype: rolling out real-world applications for AI
AI has made an appearance almost everywhere at this year’s IBC and took centre stage in a session moderated by Tom Bowers from Hypothesis Media with panellists Huma Lodhi, Principal Machine Learning Engineer at Sky; Chris Jackson, Global Head of Digital Data and Analytics at the Olympic Channel; and Hardeep ...
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Industry Trends
Orange: telcos looking to quality of experience and AI in battle for customers
In an increasingly fragmented TV consumption environment, telecom operators such as Orange are looking to quality of experience and AI to enable them to retain their customers, according to Chem Assayag, SVP, Home Services Innovation at Orange.
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Industry Trends
“We need to collaborate” – broadcasters feel the pressure in the battle against disinformation
A panel comprising an international group of industry experts moderated by Mark Smith, Chair, IBC Council, featured insights on ways broadcasters can fight disinformation.
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Industry Trends
FAST fills the gap for Virgin Media O2
FAST has proved an attractive – if challenging – way of filling a key gap left by basic cable channels in Virgin Media O2’s line-up, according to David Bouchier, chief TV and entertainment officer, Virgin Media O2.
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Industry Trends
What to look out for on Day 4 (Monday 16 September)
Day four: the finale. Last chance to shine and soak up knowledge, discover never-seen-before innovations and round off more lasting connections. With the Conference programme already wrapped up, Monday is a great opportunity to explore everything else the showfloor and stages have to offer. And make sure you don’t miss ...
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Industry Trends
Media CTOs reflect on the disruption curve and AI
Phil Wiser, EVP and Global CTO, Paramount and Girish Bajaj, VP, Prime Video and Amazon MGM Studios Technology reflected on key trends in the CTO panel this morning.
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Industry Trends
Broadcasters target streaming with contrasting models
A panel of broadcaster-owned streamers provided contrasting examples of how TV broadcasters have sought to develop streaming offerings during the IBC conference on Friday.