IBC2022 will see the debut of a joint platform from 3 Screen Solutions (3SS) and ContentWise that aims to improve user experience (UX) personalisation through AI and machine learning (ML).
ContentWise’s UX Engine is now integrated with the 3Ready Control Center, the UX management and optimisation platform from 3SS.
The editorial platform is designed to enable managers, editors and marketing teams to create and dynamically refine the UX. Content curators can optimise recommendations associated with any selected content item, module, or whole page. Additionally, all apps can be managed in a unified way from one location.
Tomasz Dzikowski, Product Owner and Design Thinker, 3SS, said: “Achieving true personalisation is complex. With our solution’s ability to surface more meaningful content, operators can deliver user-tailored experiences while service providers’ day-to-day UX management operations are simpler.”
Stand Number: 5.A83
Company: 3 Screen Solutions (3SS)