Top brands, including Accenture, AWS, Google, Microsoft, Wondershare and Zixi, will be taking to the Showcase Theatre stage during IBC2023 to share their latest thinking and views on a number of topics impacting the media and entertainment sector. Friday will see Google and Accenture hosting sessions.

Artificial Intelligence, and generative AI in particular, will be top of the agenda for Google, with speakers including Anil Jain, Global Managing Director - Strategic Consumer Industries, Google Cloud; Dustin Myers, Senior Vice President - Production Operations, Fox Sports; and Phil Wiser, Executive Vice President and Chief Technology Officer, Paramount, sharing their views.

Showcase Theatre session _BR_3146

A look back at IBC2022: Accenture, AWS, Google, Microsoft, Wondershare, and Zixi are among those hosting sessions in the Showcase Theatre at IBC2023

Generative AI will also be an area of focus for Accenture, along with cloud and how to engage sports fans and get them closer to the action.

Accenture Global Communications & Media Industry Lead Andy Walker remarks: “For us, a key aspect of our Showcase Theatre presence is to identify the main themes that we see in the industry, particularly around technology, and to explore how media companies are using that technology creatively and to digitise their businesses.”

AWS will then be hosting a full day of events on Saturday, before Zixi kick off a packed day on Sunday, focusing on the economic advantages of IP delivery.

John Wastcoat, SVP Strategic Alliances and Marketing at Zixi, reveals: “Zixi customers and partners – including Group Director of Content, Broadcast & Platforms at Sky, David Travis – will discuss their deployments of Zixi [live video over IP technology], which is the most sustainable and cost-effective solution available. The Zixi Protocol, along with the SDVP, on average require 50% less bandwidth and 60% less compute [than other available solutions], while being 10 times more port efficient and saving 50% of egress costs. Sustainability initiatives are important to the industry, but especially when it is financially attractive to adopt.”

Microsoft and Wondershare will also be hosting sessions on Sunday. Francesco Venturini, CVP Media and Communications Industry at Microsoft, will take the stage to address the evolving needs and challenges of the digital age. The session will delve into how technology and innovation helps transform the media landscape and empower content creators, platform companies, distributors and consumers worldwide. As part of the discussion, Venturini will also have a fireside chat with MediaKind CEO Allan Broome to share how they are working with each other to enable the next wave of change.

Wondershare, meanwhile, will be demonstrating the power of AI video editing software and offering actionable insights into how the technology is shaking up the industry now and for the future.

On Monday, the theatre will be focusing on gaming, with a look at the next evolution in gaming and entertainment. Sessions will kick off with a look at today’s top gaming trends and an exploration of where the best opportunities across the gaming sector for TV, film and beyond lie, with Liam Deane, Principal Analyst for Gaming Tech at Omdia. Other topics being explored include in-game advertising, the long-term vision for esports, and the technology fusing gaming, TV and film. There’ll also be a fireside chat with Helene Juguet, Managing Director, Ubisoft Film & Television Paris.

Sessions at the Showcase Theatre, located in Hall 12, are free attend.

Register now for IBC2023.