Cloud-based SaaS technology specialist Amagi was selected by consumer electronics company TCL to support its new streaming options for TCL TV users in the United States.

TCL will use Amagi Connect, the global end-to-end Free Ad-supported Streaming TV (FAST) marketplace; the Amagi Thunderstorm server-side dynamic ad insertion platform; the Amagi Ads Plus premium CTV advertising marketplace; and the delivery of video-on-demand (VOD) content all combine to support OTT channels on TCL devices.


Amagi was selected to support TCL’s new streaming options

Haohong Wang, general manager, TCL Research America, said: “With continued innovation and leadership, and Amagi as a trusted technology partner, TCL is launching a broader range of content channels with unprecedented speed and agility for its new high-performance smart TVs. Key relationships with technology partners such as Amagi ensure that we’re delivering world-class products and experiences. The company’s cutting-edge solutions have streamlined our operations and enabled us to bring an extensive range of high-quality programming to viewers more efficiently than ever.”